When it comes to marketing your business, you know how important it is to constantly pay attention to your ROI and determine if you can make changes to your strategy in order to be more successful.
Popular marketing tactics are always changing, but there are a few select tactics that constantly remain strong throughout the years. If you’re looking to refresh your marketing strategy, the following are a few tactics to keep your eye on.
1. Online Review Sites
This may not seem like the place to invest your time and money, but online review sites such as Yelp and Google+ Local have really picked up the pace. Consumers are now making more informed decisions when it comes to their purchases, and these consumers are turning to online review sites in order to learn what customers are saying.
Make sure that your business is claiming your page on these sites and providing as much information about your business as possible. This will help consumers learn more about you when they land on your page, and it will also help improve your overall search engine optimization strategy.
2. Mobile Marketing
The use of smartphones has greatly increased over the last few years, and utilizing mobile marketing can be a great way to reach your customers, especially on the go. Make sure that your website is optimized for mobile so that customers can visit your site through a smartphone or tablet instead of a desktop or laptop computer. It’s also a good idea to invest in some SMS campaigns, create apps, use QR codes, or even invest in geolocation tactics to help you successfully market to your audience.
3. Social Media
If you have yet to hop on the social media bandwagon, it’s important that you do so. Social media is constantly growing, and the range of people using social media is unreal. Everyone from tweens to seniors are using social media for one reason or another, and placing your company on a social media platform can help you reach your audience, learn more about their wants and needs, and communicate with them successfully. You don’t have to join every single social media platform available, but sticking to the top basics such as Twitter or Facebook is a good start.
4. Location Services
Geotargeting and geolocation tactics are a great way to connect with your audience. Knowing where your customers are can help you tailor ads and promotions specifically for them.
For example, if your company is on Foursquare, you can provide a special promotion or incentive to your audience every time they “check in”. This helps you send offers to individuals that deserve it, and it keeps business coming in.
You can also opt to use local search engine optimization tactics. Adding keywords that target your specific location can help your company rank higher on search engine results pages that occur through local searches. It can also help your business land on the map section of Google, which can help your audience find you more easily.
About Author: Garrett Payne is a social media manager and professional reviews tracker. He is currently blogging about SoLoMo marketing tactics.