Social video marketing is a digital marketing technique, which involves catching the attention of potential clients and boosting sales using a video clip. Unlike other viral videos across the internet, the goal and target of a social video marketing is not to get high number of views or shares, but to get a good number of right view (potential clients) and effective shares to people who are ready to purchase the product or software being talked about in the video.
Check the infographic from DjiBestBuy, It involves combining different and creative ideas from commercial marketing and some areas of social sciences. Social marketing is a good tool in influencing the human behaviour and actions towards attaining a sustainable and healthy sales environment.
An example of a Social Video Marketing
A nice example of this is the LowBatteryAnxiety by the electronics giant, LG. As we all know that the mobile device market is highly competitive, and every brand is required to show its proficiency and uniqueness. LG’s new video campaign tends to be unique and creative in a market dominated by Apple and Samsung, they had their target audience reached by the hilarious story they told in the video. The low battery anxiety is not a fiction, as everybody can relate to it. There is an unpleasant feeling everyone gets when the battery percentage drops to a single unit, the panic mode and frustration is understandable. LG used a scenario everybody can relate to, to reach out to their targeted audience.
The exaggeration makes it all fun and paints a picture in the mind of the targeted user, they used the unpleasant experiences to make people understand how they can cope with the low battery anxiety. People learned and still had fun watching the video, which comes across as the best way to stay in the people’s mind and make the brand the best thing that comes to their mind, when they are facing anxiety due to low battery.
Why we need to do social marketing to video propel your brand
The ultimate goal of social marketing video is to boost conversion and sales. By adding a product video on your landing page, you have the chance to increase your sales by 80%. However, a video can directly lead to more sales. Research shows that 74% of users that watched an explained video about a product bought it at the end. Trust is the foundation of a great conversion and sales, and social marketing video builds the trust. That makes building trust, a task that needs to be executed adequately. Building trust in your users make way for a healthy and long-term relationship with your clients.