Infographic: 3 ways Social Video Marketing can Propel your Brand

Social video marketing is a digital marketing technique, which involves catching the attention of potential clients and boosting sales using a video clip. Unlike other viral videos across the internet, the goal and target of a social video marketing is not to get high number of views or shares, but to get a good number of right view (potential clients) and effective shares to people who are ready to purchase the product or software being talked about in the video.

Check the infographic from DjiBestBuy, It involves combining different and creative ideas from commercial marketing and some areas of social sciences. Social marketing is a good tool in influencing the human behaviour and actions towards attaining a sustainable and healthy sales environment.

An example of a Social Video Marketing

A nice example of this is the LowBatteryAnxiety by the electronics giant, LG. As we all know that the mobile device market is highly competitive, and every brand is required to show its proficiency and uniqueness. LG’s new video campaign tends to be unique and creative in a market dominated by Apple and Samsung, they had their target audience reached by the hilarious story they told in the video.  The low battery anxiety is not a fiction, as everybody can relate to it. There is an unpleasant feeling everyone gets when the battery percentage drops to a single unit, the panic mode and frustration is understandable. LG used a scenario everybody can relate to, to reach out to their targeted audience.

The exaggeration makes it all fun and paints a picture in the mind of the targeted user, they used the unpleasant experiences to make people understand how they can cope with the low battery anxiety. People learned and still had fun watching the video, which comes across as the best way to stay in the people’s  mind and make the brand the best thing that comes to their mind, when they are facing anxiety due to low battery.

Why we need to do social marketing to video propel your brand                                         

The ultimate goal of social marketing video is to boost conversion and sales.  By adding a product video on your landing page, you have the chance to increase your sales by 80%. However, a  video can directly lead to more sales. Research shows that 74% of users that watched an explained video about a product bought it at the end. Trust is the foundation of a great conversion and sales, and social marketing video builds the trust. That makes building trust, a task that needs to be executed adequately. Building trust in your users make way for a healthy and long-term relationship with your clients.

Social Video

Leave a Reply

Games Security
PPC
Newbie PPC Marketer? Avoid These 5 Mistakes
Marketing Industry
Evolution of Technology in the Marketing Industry
Digital Privacy
Better Secure your Digital Privacy Using Windows 10
External Giveaway Freebie TechnoGiants Giveaway
Focusky Pro
Giveaway #41: Focusky Pro 3-months Plan Subscription
MacXDVD
Freebie: MacXDVD Gives Away 10K Free Copies of MacX Video Converter
Flipbook
Giveaway #40: FlipHTML5 Flipbook 3-months Platinum Plan Subscription
Android iPhone
Phones
How Mobile Phones Make your Life Easier?
iPhone 6S
How to Get Rid of Duplicate Contacts in iPhone?
Backup Contacts
How to Backup Contacts from Samsung Galaxy S8 to Computer
Adsense
Link Building Strategies
Link Building Strategies for Your Website in 2017
Guest Posting
6 Tips to Maximise Your SEO Efforts with Guest Posting
On-Page SEO
5 Ways Content Editors can kill your On-page SEO
MAC Software
Lotus Notes
How To Setup Archive Lotus Notes Emails To Local Disk & Save Locally
Business
Poor Employers in the Age of Technology
Store
How to Store and Protect Valuable Business Data?
Blogging Social Media
WordPress Errors
Top 10 Most Common WordPress Errors And How To Fix Them
Blog
5 Effective Ways To Save Time While Writing Blog Posts
Facebook Marketing
6 Tips for Using Video Marketing on Facebook
Mobile Technology
Infographic: How Mobile Technology Can Impact Your Sales
Social Media
Infographic: Social Media Behaviors to Avoid in 2017
Social Video
Infographic: 3 ways Social Video Marketing can Propel your Brand
Data Entry
Infographic: Should You Outsource Your Data Entry? Here are 5 Questions to Ask!