4 Marketing Tactics To Keep Your Eye On

Word Count: 535
Total View: 198

When it comes to marketing your business, you know how important it is to constantly pay attention to your ROI and determine if you can make changes to your strategy in order to be more successful.

Marketing Tactics

Marketing Tactics

Popular marketing tactics are always changing, but there are a few select tactics that constantly remain strong throughout the years. If you’re looking to refresh your marketing strategy, the following are a few tactics to keep your eye on.

1. Online Review Sites

This may not seem like the place to invest your time and money, but online review sites such as Yelp and Google+ Local have really picked up the pace. Consumers are now making more informed decisions when it comes to their purchases, and these consumers are turning to online review sites in order to learn what customers are saying.

Make sure that your business is claiming your page on these sites and providing as much information about your business as possible. This will help consumers learn more about you when they land on your page, and it will also help improve your overall search engine optimization strategy.

2. Mobile Marketing

The use of smartphones has greatly increased over the last few years, and utilizing mobile marketing can be a great way to reach your customers, especially on the go. Make sure that your website is optimized for mobile so that customers can visit your site through a smartphone or tablet instead of a desktop or laptop computer. It’s also a good idea to invest in some SMS campaigns, create apps, use QR codes, or even invest in geolocation tactics to help you successfully market to your audience.

3. Social Media

If you have yet to hop on the social media bandwagon, it’s important that you do so. Social media is constantly growing, and the range of people using social media is unreal. Everyone from tweens to seniors are using social media for one reason or another, and placing your company on a social media platform can help you reach your audience, learn more about their wants and needs, and communicate with them successfully. You don’t have to join every single social media platform available, but sticking to the top basics such as Twitter or Facebook is a good start.

4. Location Services

Geotargeting and geolocation tactics are a great way to connect with your audience. Knowing where your customers are can help you tailor ads and promotions specifically for them.

For example, if your company is on Foursquare, you can provide a special promotion or incentive to your audience every time they “check in”. This helps you send offers to individuals that deserve it, and it keeps business coming in.

You can also opt to use local search engine optimization tactics. Adding keywords that target your specific location can help your company rank higher on search engine results pages that occur through local searches. It can also help your business land on the map section of Google, which can help your audience find you more easily.

About Author: Garrett Payne is a social media manager and professional reviews tracker.  He is currently blogging about SoLoMo marketing tactics.

2 Comments

  1. Chadwick Coltman August 7, 2013
  2. Goyette Schon August 4, 2013
Games Security
eCommerce
The Million-Dollar Question of eCommerce: How to Get Repeat Business?
Telephone System
Office Telephone System: How to Choose the Right One for Small Enterprise
Internet Marketing
Top-Most Internet Marketing Strategies on the Go
External Giveaway Freebie TechnoGiants Giveaway
MacXDVD
Freebie: MacXDVD Gives Away 10K Free Copies of MacX Video Converter
Flipbook
Giveaway #40: FlipHTML5 Flipbook 3-months Platinum Plan Subscription
iCare Data Recovery Pro
Giveaway #39: iCare Data Recovery Pro Free Download with License Key
Android iPhone
Travel App
5 Apps You Need to Pack for Your Next Vacation
Android Phone
5 Tricks to Speed Up Your Slow Android Phone
Money Online
Great Ways to Earn Money Online With Your Smart Phone
Adsense
On Page Optimization
Understand the effectiveness and important of On Page Optimization
Search Engine
Why Content Marketing is the New Key to Good SEO
Outsource SEO
5 tips that will help you with SEO Outsourcing
MAC Software
Hiring Software
How to Get the Most Out of Your Hiring Software?
DVD Copy
How do you copy DVD with DVDFab DVD Copy Software?
Able2Extract Professional 11
6 Time-Saving Tricks: Featuring Able2Extract Professional 11
Blogging Social Media
Time Management
8 Time Management Strategies for Fellow Bloggers
WordPress
7 Pros and Cons of WordPress for Blogging!
eCommerce
How to Set Up an eCommerce Store Using WordPress in 7 Steps
Email Marketing
Infographic: The Giant Email Marketing Statistics Guide
Ecommerce
Infographic: How to Create Your Ecommerce Store With Magento
Ways to Backup iPhone
Infographic: Ways to Backup iPhone – Avoid iPhone Data Loss
Debit cards
The Rise in use of Credit/Debit cards in India after Demonetization