4 Marketing Tactics To Keep Your Eye On

When it comes to marketing your business, you know how important it is to constantly pay attention to your ROI and determine if you can make changes to your strategy in order to be more successful.

Marketing Tactics

Marketing Tactics

Popular marketing tactics are always changing, but there are a few select tactics that constantly remain strong throughout the years. If you’re looking to refresh your marketing strategy, the following are a few tactics to keep your eye on.

1. Online Review Sites

This may not seem like the place to invest your time and money, but online review sites such as Yelp and Google+ Local have really picked up the pace. Consumers are now making more informed decisions when it comes to their purchases, and these consumers are turning to online review sites in order to learn what customers are saying.

Make sure that your business is claiming your page on these sites and providing as much information about your business as possible. This will help consumers learn more about you when they land on your page, and it will also help improve your overall search engine optimization strategy.

2. Mobile Marketing

The use of smartphones has greatly increased over the last few years, and utilizing mobile marketing can be a great way to reach your customers, especially on the go. Make sure that your website is optimized for mobile so that customers can visit your site through a smartphone or tablet instead of a desktop or laptop computer. It’s also a good idea to invest in some SMS campaigns, create apps, use QR codes, or even invest in geolocation tactics to help you successfully market to your audience.

3. Social Media

If you have yet to hop on the social media bandwagon, it’s important that you do so. Social media is constantly growing, and the range of people using social media is unreal. Everyone from tweens to seniors are using social media for one reason or another, and placing your company on a social media platform can help you reach your audience, learn more about their wants and needs, and communicate with them successfully. You don’t have to join every single social media platform available, but sticking to the top basics such as Twitter or Facebook is a good start.

4. Location Services

Geotargeting and geolocation tactics are a great way to connect with your audience. Knowing where your customers are can help you tailor ads and promotions specifically for them.

For example, if your company is on Foursquare, you can provide a special promotion or incentive to your audience every time they “check in”. This helps you send offers to individuals that deserve it, and it keeps business coming in.

You can also opt to use local search engine optimization tactics. Adding keywords that target your specific location can help your company rank higher on search engine results pages that occur through local searches. It can also help your business land on the map section of Google, which can help your audience find you more easily.

About Author: Garrett Payne is a social media manager and professional reviews tracker.  He is currently blogging about SoLoMo marketing tactics.

2 Comments

  1. Chadwick Coltman August 7, 2013
  2. Goyette Schon August 4, 2013
Games Security
PPC
Newbie PPC Marketer? Avoid These 5 Mistakes
Marketing Industry
Evolution of Technology in the Marketing Industry
Digital Privacy
Better Secure your Digital Privacy Using Windows 10
External Giveaway Freebie TechnoGiants Giveaway
Focusky Pro
Giveaway #41: Focusky Pro 3-months Plan Subscription
MacXDVD
Freebie: MacXDVD Gives Away 10K Free Copies of MacX Video Converter
Flipbook
Giveaway #40: FlipHTML5 Flipbook 3-months Platinum Plan Subscription
Android iPhone
Phones
How Mobile Phones Make your Life Easier?
iPhone 6S
How to Get Rid of Duplicate Contacts in iPhone?
Backup Contacts
How to Backup Contacts from Samsung Galaxy S8 to Computer
Adsense
Link Building Strategies
Link Building Strategies for Your Website in 2017
Guest Posting
6 Tips to Maximise Your SEO Efforts with Guest Posting
On-Page SEO
5 Ways Content Editors can kill your On-page SEO
MAC Software
Lotus Notes
How To Setup Archive Lotus Notes Emails To Local Disk & Save Locally
Business
Poor Employers in the Age of Technology
Store
How to Store and Protect Valuable Business Data?
Blogging Social Media
WordPress Errors
Top 10 Most Common WordPress Errors And How To Fix Them
Blog
5 Effective Ways To Save Time While Writing Blog Posts
Facebook Marketing
6 Tips for Using Video Marketing on Facebook
Mobile Technology
Infographic: How Mobile Technology Can Impact Your Sales
Social Media
Infographic: Social Media Behaviors to Avoid in 2017
Social Video
Infographic: 3 ways Social Video Marketing can Propel your Brand
Data Entry
Infographic: Should You Outsource Your Data Entry? Here are 5 Questions to Ask!