4 Tips for Better Twitter Content

186 Views

It’s no secret that Twitter has become an effective social-media channel for business-to-consumer communication. Companies are making Twitter an integral component of their digital-marketing strategy as it serves as one of the most popular mass communication tools on the Internet.

Twitter Content

License: Creative Commons image source

While it’s obvious that Twitter is a valuable tool for marketers, not all Twitter content is created equal. Simply having a presence on Twitter doesn’t guarantee increased brand awareness or more Web traffic. Maximizing the impact that Twitter can have for your website means sharing content that people actually want to read and engage with. In order to improve your own Twitter content, consider the following tips and strategies.

1. Keep it Consistent

One of the biggest issues people and businesses alike have with Twitter involves the frequency with which people tweet. It isn’t uncommon to see an account share a mass collection of tweets one day and then remain inactive for the remainder of the week. Regardless of the quality of the content, this habit shows poor strategy and planning.

A solution to this common shortcoming is to create a content schedule. Having weekly promotions, daily trivia and Twitter contests are all examples of content that can give your Twitter presence stability and consistency. While you shouldn’t limit yourself to this type of content, including it in your strategy ensures a more diverse and scheduled content plan that people can anticipate.

2. Get Visual

Images are an element that add intrigue and substance to your Twitter content strategy. A recent study conducted by Buffer found that tweets with images received 150 percent more retweets than image-less content. Not only were these tweets receiving more retweets, they were also generating more clicks and favorites as well.

These results suggest that images are a key factor in determining whether or not audience members choose to engage with a piece of content. Keep this variable in mind when developing your own content to gain more exposure.

3. Share Content Multiple Times

Although developing fresh content is always an important rule of thumb to keep in mind, resharing content has proven to be an effective strategy. For instance, recirculating a link to a blog post on Twitter is a strategy with a number of advantages. For one, the blog post will receive more traffic in general. This is due to the fact that new followers and individuals in different time zones might not have had the chance to see your initial tweet.

Also, it is often the case that a piece of content is still relevant days and months after its initial introduction to the digital space. Reposting it will give people the opportunity to benefit from it while simultaneously increasing the content’s exposure.

4. Engage Your Audience

Planning content and establishing a consistent presence are certainly keys to developing a successful content strategy, but genuine interactions are the most valuable aspect of Twitter. There’s no substitute for engaging in conversations with the people who follow you or your brand. These interactions raise awareness of your content and increase the likelihood that others will discover it.

More organizations are realizing the value of real-time conversation in comparison to using Twitter as a one-way conversation tool. On the other hand, professional accounts that don’t respond to feedback are missing out on a valuable opportunity to develop rapport with their audience.

True, it is easier for some businesses to respond to online feedback than others. For example, an organization like Dover Downs Online would certainly have a leg up on any offline business it this aspect. But the core goal of real-time engagement is finding a way to respond to it, regardless of your profession.

The key to developing Twitter content that stands out and matters is giving people something useful. When people know they can turn to your brand for consistent, useful content and genuine interactions, they are far more likely to keep coming back for more.

Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.




Games Security
Gmail
Exciting Feature you need to know about Gmail
Digital Marketing
Expanding Your Digital Marketing in 2017
SME Website Design
Five-Tier Guide to SME Website Design
External Giveaway Freebie TechnoGiants Giveaway
iCare Data Recovery Pro
Giveaway #39: iCare Data Recovery Pro Free Download with License Key
Mother's Day Campaign
Freebie: TechnoGiants Celebrating Mother’s Day
iCare Data Recovery Pro License Key
Giveaway #38: Free iCare Data Recovery Pro License Key for 3 Days Only
Android iPhone
Developing Mobile App
Top Hidden Costs of Developing a Mobile App
iPhone App Developers
5 Essential Things Every iPhone App Developers Must Know
Setting and Achieving Goals
5 Apps that help you with Setting and Achieving Goals
Adsense
Outsource SEO
5 tips that will help you with SEO Outsourcing
Search Engine Optimization
A Beginner’s Guide to SEO
Social Media Tips
7 Best Practices for Organic Link Building
MAC Software
Able2Extract Professional 11
6 Time-Saving Tricks: Featuring Able2Extract Professional 11
Review FotoJet
Review FotoJet: Create Photo Collages and Designs for Free
EHR
What Exactly EHR Companies Are Thinking About The Software Development Technology?
Blogging Social Media
WordPress Security
9 Simple Tips to Help Buff up Your WordPress Security!
Instant Games
Facebook Launches Instant Games- Users Get Ready to Play them in Just a Few Clicks and Touches
Social Media
5 Predictions about Social Media Marketing for the Year 2016
Debit cards
The Rise in use of Credit/Debit cards in India after Demonetization
Data Recovery
Infographic: Data Loss & Data Recovery
Magento Ecommerce Website
Infographic: Magento Ecommerce Website Design and Development
Xamarin Benefits
Infographic: Xamarin Benefits for Business
Read previous post:
WinX DVD Copy Pro Giveaway
[Time-limited Giveaway] WinX DVD Copy Pro Free License Key

WinX DVD Copy Pro brings joy to Windows Users who love watching DVD movies and saving DVD content. This software...

Close