7 Golden Nuggets For Social PPC Marketing

144 Views

When marketers talk about paid advertising, what comes to mind is Google, yahoo and other search engines. Well, that’s quite normal because these search engines are known by everyone and they are used on a daily basis. But in spite of all that, did anyone think of running a PPC campaign without enlisting the help of Google, yahoo and others? That’s something that was unimaginable 5 years ago. Today, there are a few social networking sites such as Facebook, twitter and LinkedIn that offer paid ads.

PPC Marketing

PPC Marketing

When you want to use social media as a way to promote your products, it’s imperative that you know how to promote your products the right way. Social media is one platform that can help you reach the right demographics. When you use social media, you have an advantage, and that’s when customers review your products and services. And even if someone was not searching for your product, they can easily see feedback left behind by others about your products. Today, the key players in this arena are Facebook, LinkedIn and twitter. So, how do you succeed with them?

1. Facebook PPC

Perhaps Facebook is the most popular PPC platform used by marketers all around the world. It has over 900 million visitors. Because of this reason, your conversation rates are likely to go higher than normal. To get started, you must first determine your goal. Do you need traffic for your Facebook page or website? Are you selling products to acquire leads or Facebook likes? Such questions are important to ask yourself before launching that PPC campaign.

2. Your target audience

Finding your target is not very difficult because you have many options to choose. You can choose your targeted audience based on their location, demographics in terms of age, gender, relationship etc. You can also evaluate their interests, education and work, as well as connection with friends on Facebook.

3. Track your conversion on Facebook

If you are looking for people who will like your page, you can exclude people who have liked your page already. Just like traditional PPC, images and texts can be used in Facebook marketing. Test your ads with multiple ad copies, and use Facebook free conversion tracking tool which is very important for anyone who is running an ad campaign.

4. Setting up a budget

Any PPC campaign will require you to invest some money. Whether you use Facebook, LinkedIn or Twitter, you’ll use some money to advertise yourself. Your budget should be based on your products and the type of people you are targeting. You can’t afford to lose money in your early stages of advertising. That means you must go slowly, check where the leads are coming from and then spend more on that specific market.

5. Reporting

LinkedIn allows you to track your progress on your home screen. This is where you’ll find useful stats and the average CPC for each campaign you create. However, unlike Google’s AdWords, the CTR is smaller—around 0.03%.

Users of LinkedIn look for job connections, recommendations and many other things. This is the right time to put your ads in front of them.

6. Utilize unique features offered by Social Media sites

If you are going to use twitter, you’ll find several things you probably didn’t know. Of course you can target specific Geographic regions and vary your ads in regard to gender. You can add keywords to tweets and promote your posts and trends as well. This will be very beneficial in your PPC campaign.

7. Utilize the 3 different types of promotions offered by Twitter

Twitter offers 3 different types of promotions namely: Promoted tweets, promoted trends and promoted accounts.

Promoted tweets are where marketers have to pay bid price when a twitter user replies or retweets. When promoting your tweets, there are three options to consider. They include your homepage feed, search results and profile.

The second one is where a marketer must contact twitter directly in order to purchase a promotion trend. The third option is similar to promoting your Facebook page to improve your brand. If you have a large fan base, there’s a high likelihood that your content will be shared. Even if you never get quality leads, a large audience is great for branding purposes.

Follow the 7 golden nuggets for social PPC marketing above and watch your sales begin to rise. Social PPC marketing is very effective when it comes to advertising and that means excluding it from your marketing strategy would be a big mistake.

About Author: Levi Herris  is an online consultant for Resume For Military. He likes to blog on various areas of Online marketing and ways to boost business

Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

2 Comments

  1. Domingo Stickler December 24, 2013
  2. Allison December 20, 2013
Games Security
Leadberry.com
A next gen B2B lead generation tool for companies – Leadberry
Gmail
Exciting Feature you need to know about Gmail
Digital Marketing
Expanding Your Digital Marketing in 2017
External Giveaway Freebie TechnoGiants Giveaway
iCare Data Recovery Pro
Giveaway #39: iCare Data Recovery Pro Free Download with License Key
Mother's Day Campaign
Freebie: TechnoGiants Celebrating Mother’s Day
iCare Data Recovery Pro License Key
Giveaway #38: Free iCare Data Recovery Pro License Key for 3 Days Only
Android iPhone
iPhone 8
The Apple iPhone 8: Everything We Know About It!
iOS 10.3
5 things that make iOS 10.3 a milestone update
Mobile Apps
How to Manage Files and be Productive with Mobile Apps
Adsense
Outsource SEO
5 tips that will help you with SEO Outsourcing
Search Engine Optimization
A Beginner’s Guide to SEO
Social Media Tips
7 Best Practices for Organic Link Building
MAC Software
DVD Copy
How do you copy DVD with DVDFab DVD Copy Software?
Able2Extract Professional 11
6 Time-Saving Tricks: Featuring Able2Extract Professional 11
Review FotoJet
Review FotoJet: Create Photo Collages and Designs for Free
Blogging Social Media
eCommerce
How to Set Up an eCommerce Store Using WordPress in 7 Steps
Instagram
Instagram Features you Should Maximize
WordPress Security
9 Simple Tips to Help Buff up Your WordPress Security!
Debit cards
The Rise in use of Credit/Debit cards in India after Demonetization
Data Recovery
Infographic: Data Loss & Data Recovery
Magento Ecommerce Website
Infographic: Magento Ecommerce Website Design and Development
Xamarin Benefits
Infographic: Xamarin Benefits for Business
Read previous post:
Social Media
9 Google Apps For Promoting Your Business Through Social Media

The world is changing and fast. New businesses pop up every day and customers demand products and services every 1.5...

Close