What is Actually Search Engine Optimization?

Search engine optimization (SEO) is the process of getting the content or articles on your web site noticed by major search engines, like Google. You want these search engines to notice your work as the higher they rank you in search results for your targeted keyword, the more targeted traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines you will receive to your site. Search engines are getting smarter at detecting sites that are spamming keywords or made solely for the purpose of advertising.

SEO - Search engine optimization

License: Creative Commons image source

Organic SEO is a safe form of search engine optimization that will pay off in the long run due to the fact that it requires no tricks or spamming that can get your web site banned or sandboxed. Building organic SEO may requires more hard work, but you will surely receive great rewards in the long run. The very basic idea behind search engine optimization is to choose a targeted keyword or niche and building a site or article around that particular keyword. So many people always debate over keyword density (how often and spaced the keyword should be placed throughout the content), but in a general rule of thumb is aiming for your keyword to appear once after every 100 words or so on. Organic SEO uses valid and safe techniques to rank your site for its keyword. This means you do not have to fear your site being banned or sandboxed (de-indexed or pushed far down into search results).

Many people have discovered the hard way that tricking people into going to their web site generally results in a high bounce rate. Put yourself in their shoes and suppose if you are searching for “dogs feed” and you come across a site that has nothing to do with dogs or feed, you are going to go back to your search and check other sources. If, however, you come to a site that has well-researched information, you are more likely to check out more pages or click on recommended products or advertisements. Providing high quality content that meets the needs of the targeted market will increase your page rank (popularity), page views and ultimately your click-throughs rate or marketing sales.

There are many SEO tutorials out there, but many are not up to date or use black hat SEO. Black hat SEO employs dirty tricks to receive traffic. An easy example of black hat SEO would be a content-spinning software, which takes an article and spins it into unique and fresh but often unintelligible content. This could get the site listed for the keyword, but has absolutely no benefit to the person viewing the web site.

There are many free or paid guides and courses on targeted internet marketing available. Keep in mind that SEO techniques are constantly improving and changing always so you need to find a SEO tutorial that is not outdated. Trial and error is a major part of learning what works for your site. What works for some may not work for you as your site and content should be unique. Interact with other internet marketers through forums and chat programs. Read as many guides and books as possible. You may consider taking an online course from a reputable trainer if you are still struggling.

If you like the article and want to share your views too than please use the comment area as we are eager to hear you.

3 Comments

  1. Erik Johnson June 18, 2014
  2. Penelop Shine June 17, 2014
  3. Desiree June 16, 2014
Games Security
Cyber
6 Dangerous Myths About Cyber Security You Need To Stop Believing Today
Documentation
The Evolution of Documentation Methods and Tools
Email Marketing
17 Email Marketing Tips to growth hack Your Ecommerce sales and conversion
External Giveaway Freebie TechnoGiants Giveaway
Focusky Pro
Giveaway #41: Focusky Pro 3-months Plan Subscription
MacXDVD
Freebie: MacXDVD Gives Away 10K Free Copies of MacX Video Converter
Flipbook
Giveaway #40: FlipHTML5 Flipbook 3-months Platinum Plan Subscription
Android iPhone
Finger Print
What Are the Advantages of Fingerprint Locks in Mobiles?
Lock your Android
How to Get Your Android Device Protected from Spyware?
iOS 11
8 Really Unknown Features of iOS 11 Entering in your iPhone
Adsense
Backlinks
How to Build SEO Backlinks: A Beginner’s Guide?
Progressive Web Apps
Turn Your Website into an Application: Progressive Web Apps & SEO
Management
6 Ways Project Nucleus Will Change SEO Management Forever
MAC Software
Microsoft Outlook
How to Open Oversized PST File of Microsoft Outlook in Windows
Windows Data Recovery
Lost Data Recovery with Stellar Phoenix Windows Data Recovery – Home (verified)
Technology
How Technology Has Changed the Way of Shopping
Blogging Social Media
Write
Blogging Ideas For When You’re Stuck, Tired And Can’t Write A Thing
Twitter Marketing
Twitter Marketing Tips for 2017
Earning
Top 5 Strategies and Concepts for Earning Online Through Blogging
Customer Loyalty
Infographic: 6 Ways Social Media Can Help Build Customer Loyalty
Messages
Infographic: Top Reasons Why Your Business Needs to Archive Text Messages
Mobile Technology
Infographic: How Mobile Technology Can Impact Your Sales
Social Media
Infographic: Social Media Behaviors to Avoid in 2017