Affiliate Marketing Advice: Writing Amazing Sales Copy

Word Count: 786
Total View: 163

One of the key aspects of web development, affiliate marketing, and digital marketing generally, is content. It’s vital that the words on your site don’t just make sense but are also genuinely interesting, engaging, and persuasive.

License: Creative Commons image source

License: Creative Commons image source

It’s up to you to make sure that your site’s content is all of these things and if you think you might need a little help on that front, we’ll be spending the next 500 or so words explaining exactly how you could up your sales copy skills by following these few simple rules.

Be persuasive but don’t be too pushy

Nobody likes to feel like they’re being forced into a decision so ease off the accelerator a bit if you feel like your prose might be a little ‘forceful’. As the old saying goes, “you catch more flies with honey than with vinegar”. Of course this doesn’t mean you should be too passive either. One of the most convincing forms of sales copy is a ‘review’ of the product or service you’re trying to sell. This way you can come across as sounding quite impartial and your words will hold a lot more weight with your audience as a result.

Engage your audience

Make sure that the lion’s share of your copy focuses on the primary benefits your affiliate’s product or service can offer them. If you’re more aware of your audience, this will obviously prove that much easier, which is why affiliate marketers are advised to focus on affiliate services and products that they themselves have real world experience with.

Be clear and concise

If your copy is too flowery or difficult to read, nobody is going to take it seriously. The artistry of sales copy is in finding that perfect balance between colloquial and formal language, and in making sure that it makes sense to people from all backgrounds; but particularly to your target audience. Even if you target audience tend to communicate through convoluted ‘text speak’ though you should never stoop to their level as affiliates will expect a certain level of quality. Thorough spelling and grammar checks are obviously also highly recommended.

Pick a commanding headline

Not only is the headline the first thing that visitors to your site will see, it’s also the piece of text they will use as an instant litmus test to judge whether or not they bother to read the article beneath. Try to weave the product or services most obvious and intriguing benefit into the headline somehow and make the copy focus specifically on that benefit. For example, if your affiliate was selling a new phone that boasted unprecedented camera quality you could use something akin to “Make clearer, sharper, better memories with the ‘Phone X’, the camera phone to end all camera phones”.

Keep it short

Whilst you were probably taught back in school that short, broken sentences were the stuff of the devil, in sales copy it’s generally quite venerated. Shorter sentences are simply easier to read than long sentences which often go nowhere. Take technology giants ‘Apple’ for example. Nearly all of their sales copy is kept as brief as possible, befitting their minimalist design ethos. There’s a ‘staccato’ rhythm to short sentences, sound bites and quotes, which draws more attention to the individual words contained within and will ultimately make much more of an impact.

Use technical specifications, but use them sparingly

Including a few of the products more impressive ‘tech specs’ will really help sell it, especially to more technically minded consumers. It’s important not to go overboard however as you might alienate the more casual consumers. For example, going back to phones again, you’ll definitely want to include the memory, processor speed, and the megapixel density in the specs as these are figures buyers use to compare and contrast products. Including incredibly precise technical information though will make your copy almost sound like a science lesson and might turn prospective buyers off.

Of course these are just guidelines that you can feel free to add to or detract from. More than anything though your copy needs to tell a story and steer clear of cheap gimmicks such as unfavourable product comparisons and easy jokes.

Writing excellent sales copy is an art, and as with any art it requires practice, but with these tips hopefully that practice should prove just that extra pinch more fruitful.

Guest Post: Amy is a digital marketer that started her career writing online sales copy for small brands. She now regularly works with affiliate marketers to assist them in all aspects of their organic marketing. Today Amy writes for ClickSure; read more from them here.

Games Security
eCommerce
The Million-Dollar Question of eCommerce: How to Get Repeat Business?
Telephone System
Office Telephone System: How to Choose the Right One for Small Enterprise
Internet Marketing
Top-Most Internet Marketing Strategies on the Go
External Giveaway Freebie TechnoGiants Giveaway
MacXDVD
Freebie: MacXDVD Gives Away 10K Free Copies of MacX Video Converter
Flipbook
Giveaway #40: FlipHTML5 Flipbook 3-months Platinum Plan Subscription
iCare Data Recovery Pro
Giveaway #39: iCare Data Recovery Pro Free Download with License Key
Android iPhone
Travel App
5 Apps You Need to Pack for Your Next Vacation
Android Phone
5 Tricks to Speed Up Your Slow Android Phone
Money Online
Great Ways to Earn Money Online With Your Smart Phone
Adsense
On Page Optimization
Understand the effectiveness and important of On Page Optimization
Search Engine
Why Content Marketing is the New Key to Good SEO
Outsource SEO
5 tips that will help you with SEO Outsourcing
MAC Software
Hiring Software
How to Get the Most Out of Your Hiring Software?
DVD Copy
How do you copy DVD with DVDFab DVD Copy Software?
Able2Extract Professional 11
6 Time-Saving Tricks: Featuring Able2Extract Professional 11
Blogging Social Media
Time Management
8 Time Management Strategies for Fellow Bloggers
WordPress
7 Pros and Cons of WordPress for Blogging!
eCommerce
How to Set Up an eCommerce Store Using WordPress in 7 Steps
Email Marketing
Infographic: The Giant Email Marketing Statistics Guide
Ecommerce
Infographic: How to Create Your Ecommerce Store With Magento
Ways to Backup iPhone
Infographic: Ways to Backup iPhone – Avoid iPhone Data Loss
Debit cards
The Rise in use of Credit/Debit cards in India after Demonetization