Guest blogging is a strategic marketing tool, which is extremely effective. Even small businesses can reap the benefits of this tool, only if you are clear of what you wish to arraign through guest blogging.
What is guest blogging?
Guest blogging means posting your valuable content on someone’s blog or website. It provides a chance to share your knowledge with others and an opportunity to escalate traffic towards both parties’ blogs.
Guest posting service allows you to get established as an authority figure in your niche, and build strong relationships with expert bloggers within your field.
Advantages of guest blogging
1. Gives targeted exposure
By just having a good looking website does not attract traffic and sales. It is a wrong assumption. For new small businesses, the first step is to make online sales is to let everyone know that you really exist.
You have to make an attempt to tell your targeted consumer that you can solve their specific issues. Guest blogging on most established blogs relevant to your field, where your target consumers regularly visit is the best way. An informative post on few recognized blogs will not just publicize your brand, but will convince potential consumers to visit your website and gain more information about your products and services.
2. Attracts qualified traffic
The quality of traffic channeled to the website through SMM and SEO is not most relevant. Attaining traffic alone is of no use. Aim needs to build network that are capable of transferring highly relevant visitors, who are genuinely interested in your services.
Guest blogging is very effective in this aspect. A valuable guest post allows you to take full advantage of already loyal group of visitors on the other top blogs. You can divert them towards your own blog. The possibility of conversion is quite more from traffic attracted, after reading your guest post.
3. Builds credibility
On the internet, everyone claims to be an expert, but there is no genuine way to assess their expertise. If a company has endorsement from industry leaders, it strongly indicates credibility. In the same way, your guest post on leading blogs related to your field is actually a strong backing for your brand.
This credibility is felt by the audience and chances of conversion increases. This endorsement establishes you as an expert having deep knowledge about your niche.
4. Awesome networking platform
Guest blogging enables you to get connected to most recognized experts in your niche like industry leaders, entrepreneurs, and decision-makers. Influencers indirectly control consumers buying decision.
Guest blogging allows, you to gain attention from major players in your field. Therefore, if one influencer supports your product, others notice, which can open floodgates of traffic, sales lead and new business opportunities.
5. An effective link building strategy
According to Google algorithm, quality backlinks hold plenty of value. Majority of established blogs disallow backlink usage within the guest post. You can also use a couple of backlink in author’s bio. Remember to use target keywords as anchor text for organic backlinks.
6. Opens new business opportunities
With wide exposure and increase in subscription for your guest posts, industry experts will possibly approach you with new business proposals.
In short, with clear objective, good guest post quality, and posting on right blogs is a speedy way to grow your business as well as build rapport with readers and probable consumers.