How To Plan Your Site’s Information Architecture

178 Views

When planning a redesign or building a new website – the information architecture will determine the foundation and quality of great design and user experience.

What is Information Architecture?

Information architecture deals with the structure of facilitating high-quality communication with users. Building and labeling websites is where IA is crucial, it supports being able to find things quickly – while utilizing the full scope of the site.

License: Creative Commons image source

License: Creative Commons image source

Why is Information Architecture so Important?

There is a distinct difference between the management of information and designing such infrastructure in order for others to manage it successfully.

Management and design may seem unrelated – both approaches are architectural.

Getting Started with the IA Design Process

Look at the architecture of the site objectively.

Questions to ask:

  • What does the flow of users through the site look like?
  • How can information be presented back to the user?
  • Is this information going to help drive our customer to a decision or further down the sales cycle?

Always focus on the following:

  • Target audience
  • Any related website technologies
  • Any data presented through the website
  • All results of early usability tests in relation to site ideas

How to Determine Business and Site Goals

During the discovery and planning stages you must begin to define the site’s primary objectives and how the site will accomplish those goals.

Work with other internal departments like sales and any other stakeholders to define a set of user-persona’s.

A user-persona represents the common goals and behavior of your target audience. Create your user-persona by collecting detailed information from interviews with current or potential customers, a group of potential users and other market research tactics.

Include the following in your user-persona descriptions:

  • Behavior patterns
  • Goals
  • Skills
  • Attitudes

The persona’s will also include a few pretend personal details to make the persona come to life more.

On Determining Your Target Audience

In order to learn enough about the project’s audiences, goals and business operations – you will should have access to the results of any usability tests, stakeholder interviews, user polling and other sources of data.

Researching both goals and the nuances of the business will provide this information. The more information you can obtain and gather, the better.

Your IA must be created knowing:

  • What people will do with your application
  • What mental models your user creates while using your applications
  • How people will use information provided by the application

About Supporting Your User’s Experience

Great Information Architecture should reach for user-centered designs. Work with multiple departments while holding together the unified vision of what the site will entail. This is the best way to support your user’s experience.

Information architects work more as designers, visionaries and project managers. They draw inspiration for perfecting the craft from a number of different departments.

Maintain Your Vision

Your IA should be rooted in the vision and purpose of your site and equally rooted in the audience meant to use the site. Define your goals and then work with your information architect or designer to begin laying the foundation for an incredible site.

About Author: Ian Baker is a Graphic Designer at Minneapolis Web Design, learn more here: http://www.MinneapolisWebDesign.com.  Ian is a die-hard comic book fan and spends most of his free time improving his comic collection.

Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

One Response

  1. Rachel Demolique August 19, 2013
Games Security
Leadberry.com
A next gen B2B lead generation tool for companies – Leadberry
Gmail
Exciting Feature you need to know about Gmail
Digital Marketing
Expanding Your Digital Marketing in 2017
External Giveaway Freebie TechnoGiants Giveaway
iCare Data Recovery Pro
Giveaway #39: iCare Data Recovery Pro Free Download with License Key
Mother's Day Campaign
Freebie: TechnoGiants Celebrating Mother’s Day
iCare Data Recovery Pro License Key
Giveaway #38: Free iCare Data Recovery Pro License Key for 3 Days Only
Android iPhone
Download Manager for Android
Best Android downloading Softwares
iPhone 8
The Apple iPhone 8: Everything We Know About It!
iOS 10.3
5 things that make iOS 10.3 a milestone update
Adsense
Outsource SEO
5 tips that will help you with SEO Outsourcing
Search Engine Optimization
A Beginner’s Guide to SEO
Social Media Tips
7 Best Practices for Organic Link Building
MAC Software
DVD Copy
How do you copy DVD with DVDFab DVD Copy Software?
Able2Extract Professional 11
6 Time-Saving Tricks: Featuring Able2Extract Professional 11
Review FotoJet
Review FotoJet: Create Photo Collages and Designs for Free
Blogging Social Media
eCommerce
How to Set Up an eCommerce Store Using WordPress in 7 Steps
Instagram
Instagram Features you Should Maximize
WordPress Security
9 Simple Tips to Help Buff up Your WordPress Security!
Debit cards
The Rise in use of Credit/Debit cards in India after Demonetization
Data Recovery
Infographic: Data Loss & Data Recovery
Magento Ecommerce Website
Infographic: Magento Ecommerce Website Design and Development
Xamarin Benefits
Infographic: Xamarin Benefits for Business
Read previous post:
SmartPhone
Access All Areas

How do you use your smartphone? How do you stack up to national averages? O2 conducted a survey of how...

Close