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Many marketers these days are failing in their business, unable to sell any of their products. They are making a sale here and there, but it´s way beneath the potential they could be getting. The reason being is a wrong approach of potential customers. You see, a lot of people shoot arrows (product or opportunity) straight at their prospects, and yet they are surprised when they die.
They are like the digital version of a car salesman: Going straight after the target, trying to sell to them in order to make the commission. Often paying too little attention to the client’s needs and wants. I don’t know about you, but I always try to avoid these kind of people. Fortunately there is a way to keep your prospects alive and keep them from running for the hills. This is what we call attraction marketing.
What is attraction marketing?
Attraction marketing is a change of positioning. Instead of trying to sell to people whenever you have a chance, you are going to position yourself as somebody people want to work with. You will be going to attract interested people to you instead of chasing them away.
It’s a change in behavior and mindset and will be almost a 180 degree spin for some of you. Basically you are taking the focus off of the things that YOU want to get out of your business and start putting your target audience first. If you are ready to start your transformation, just keep on reading.
Attraction marketing: The transformation
You might already be doing a lot of things right, but for now I’m going to assume that you are giving 100% to sell your products to other people (very salesy). Follow this and become a true leader in your niche that people will want to work with, your transformation will start now.
First thing to keep in mind is that people in internet marketing are not attracted to a product or opportunity in most cases. They have seen all these products over and over again, and pitching them again won’t work very well in most cases. People especially in this industry are attracted towards other people! They are looking for an expert or leader that can help them get the results they want. Attraction marketing is about becoming that expert.
First step is to show you are a real person and to do so know your story and tell it. It shows people that you are a real person firstly and it helps them to relate to your story. I have heard stories by some great leader who were in foreclosure after the real estate market collapsed, had almost no money left to start with and are now living their dream.
Your story will be completely different, and is likely to be incomplete at the moment. Just add to the story with all your new successes as your story will become a success story to inspire your audience. You may not realize it now, but this will become a huge part of your personal brand, which is yourself.
Another great way of showing yourself to your audience is through video marketing, of which I’m a huge fan by the way. It’s a thousand times more powerful for branding as the written word and an incredibly useful tool for your business.
Step two: Becoming a leader
This is the most important part, the part above will make you more of a real person to your audience and will allow you build rapport with them. As they now get to know you, they will start to like you, if you are doing it correctly.
However, there are a lot of people that I like for example Rowan Atkinson (Mr. Bean), but I wouldn’t do business with him. Point here is that you need to prove you are capable of helping others. This is what I mean by being a leader: Somebody who is capable of teaching others and leading the way by example.
To get to that position put yourself aside and start helping others. Drop the promotions all the time and start teaching. In doing so you will get people interested in working with YOU because they see that you have the knowledge and the skills that they need to reach their goals.
Once people can clearly see that you are capable of helping them and know that you are acting in their best interest it becomes so much easier to sell your product or opportunity. Warning: Don’t abuse this by promoting stuff that isn’t any good and only recommend that top notch products. Fail to do and you will lose the respect and credibility that you have built up and you will be back where you started.
It’s in my opinion the best model for most businesses as long as you are genuinely interested in helping others and not faking it.
So that’s how you do it: Be yourself and help others. Genuinely care about your audience and give it your all to improve their lives. You will find that you are becoming a more powerful being and have more influence in your niche. In time people will come to YOU and want to work with YOU.
That’s the basics of attraction marketing, hope you enjoyed it. Please leave me a comment if there is anything that you like to know, always happy to help you out.
Author Bio: Maikel Michiels and he is an entrepreneur and internet marketer. His goal is to help as many people as possible set up a profitable business for themselves using the power of the internet. Always ready to help you guys out at his Website or on his page on Facebook.