How to Make Your Marketing Emails Better

Word Count: 533
Total View: 250

Contrary to common expectations, marketing emails are still as effective means of promotion, as they were before the era of social media. According to a 2012 research, 44% of recipients of marketing emails bought at least one product following the promotional message they have received. If you want your promotional emails to be more effective, follow our tips for all [p2p type=”slug” value=”design-mobile-e-commerce-site-consumers-fall-love”]e-commerce[/p2p] businesses.

Marketing Emails

Make sure that the subject is interesting

Since Google added the Promotions tab to Gmail, many online retailers started to panic and did everything they could to convince Gmail users to move their promotional emails to the Primary tab. It is a fact that marketers have seen a decrease in the number of Gmail users, who opened marketing emails since the introduction of the Promotions tab, but the decrease was minimal (roughly 1%) and let’s not forget that the tab was introduced to help users organize their emails, not to prevent them from opening promotional emails. If the subject line of your email is interesting, Gmail users will notice your messages regardless of the tab. Make sure that you put the most important information in the subject line and try to make it sound exciting.

[Read More: The Key to E-commerce Success – Tips for Online Retailers]

Choose your focus

If you send your [p2p type=”slug” value=”5-sure-shot-ways-to-intensify-your-email-marketing-strategy”]marketing emails[/p2p] frequently, there really is no reason to try to include as much information as possible in one mail. You can send a few separate mails, each one focusing on a different topic. Promotional messages should be concise and easy to read. Most customers do not spend more than a few seconds checking their marketing emails, so make sure that your message is conveyed in a clear and simple manner.

Personalize the content of your marketing emails

Email marketing service provider MailChimp published results of a study, which prove that personalized promotional emails are more effective – they can increase open and click rates by 15%. Recipients of personalized emails are also less likely to unsubscribe. In order to gather as much data about your customers as possible and use it to create personalized marketing emails, you should optimize your Magento store. Hire Magento developer to implement solutions, which allow you to learn more about customer’s activities on your website and apply that knowledge to creating personalized promotional mails.

Use attractive images, but use them in a smart way

Nothing catches the attention of prospected customers as much as attractive images and graphics. You can use them to convey information about your products, deals or to create an image of your brand. However, do not limit your information to images only. Remember that many email clients block images from recipients they do not recognize, so if you rely heavily on images, some users will never be able to see the content of your message. Create emails, which contain not only graphics and images, but also text. Test every message before sending – can it be read also by users, who block all images? Last, but not least, make sure that your images are optimized for mobile platforms and can be displayed on smartphones and tablets.

Games Security
eCommerce
The Million-Dollar Question of eCommerce: How to Get Repeat Business?
Telephone System
Office Telephone System: How to Choose the Right One for Small Enterprise
Internet Marketing
Top-Most Internet Marketing Strategies on the Go
External Giveaway Freebie TechnoGiants Giveaway
MacXDVD
Freebie: MacXDVD Gives Away 10K Free Copies of MacX Video Converter
Flipbook
Giveaway #40: FlipHTML5 Flipbook 3-months Platinum Plan Subscription
iCare Data Recovery Pro
Giveaway #39: iCare Data Recovery Pro Free Download with License Key
Android iPhone
Travel App
5 Apps You Need to Pack for Your Next Vacation
Android Phone
5 Tricks to Speed Up Your Slow Android Phone
Money Online
Great Ways to Earn Money Online With Your Smart Phone
Adsense
On Page Optimization
Understand the effectiveness and important of On Page Optimization
Search Engine
Why Content Marketing is the New Key to Good SEO
Outsource SEO
5 tips that will help you with SEO Outsourcing
MAC Software
Hiring Software
How to Get the Most Out of Your Hiring Software?
DVD Copy
How do you copy DVD with DVDFab DVD Copy Software?
Able2Extract Professional 11
6 Time-Saving Tricks: Featuring Able2Extract Professional 11
Blogging Social Media
Time Management
8 Time Management Strategies for Fellow Bloggers
WordPress
7 Pros and Cons of WordPress for Blogging!
eCommerce
How to Set Up an eCommerce Store Using WordPress in 7 Steps
Email Marketing
Infographic: The Giant Email Marketing Statistics Guide
Ecommerce
Infographic: How to Create Your Ecommerce Store With Magento
Ways to Backup iPhone
Infographic: Ways to Backup iPhone – Avoid iPhone Data Loss
Debit cards
The Rise in use of Credit/Debit cards in India after Demonetization