Make A Podcast Part Of Your Digital Marketing Plan

130 Views

Digital marketing is an essential part of doing business today. There are so many people using the Internet that it’s important for your company to reach them in order to be successful. When it comes to digital marketing, most people only think about having a website and possibly adding a few digital advertisements, but there is so much more available in the digital marketing spectrum. One of those additional options includes adding a podcast.

Laptop Keyboard

A podcast can be a great way for you to promote your business or provide your audience with valuable information. The following are five reasons to make a podcast part of your digital marketing plan.

1. Podcasts add value to your website

Today’s customers are Internet savvy, and if your website isn’t wowing them with information or pizzazz, it’s likely they won’t stay on your page for long. Having a podcast on your website adds value. It gives your visitors something else to enjoy besides reading a bunch of text. Plus, it allows you to share your information or story in a more engaging way. When your audience is entertained, they continue to come back, and this increases traffic and makes your website more successful.

2. Podcasts can be easily shared

Talk to any marketer today and they’ll express the importance of having your information go viral. However, not many text-only websites hit a viral status. Instead, you typically see videos or hear audio clips as the most popular viral items on the Internet. By allowing your podcast to be easily shared through email and social media, you will give your podcast a better chance at going viral, and this is usually great for business.

3. Podcasts are generally cheap to produce

The nice thing about adding a podcast to your website is that there’s no huge overhead cost to incur. Instead, as long as you have a computer with a microphone attached and some basic audio software, you can create a podcast and place it directly on your website. And even if your computer is a bit dated, you can purchase a recording device with a USB and still create some great digital marketing for a fraction of the cost of other tactics.

4. Podcasts can be more attractive to your audience than text

The nice thing about a podcast is that your audience can listen to it whenever and wherever they want. Most people scan the Internet for articles or information and are then distracted by something else so they bookmark the page (and never return) or they forget about it completely. With a podcast, your audience can listen to the information wherever they are. They can turn the podcast on in the morning while at home and listen while eating breakfast, washing dishes or getting ready. This allows them to gain the information while multitasking, which is attractive to many people today.

5. Podcasts can boost your SEO

With SEO, it’s all about the keywords and the conversational content. Search engines cannot crawl through the information in your podcast and use it to rank your SEO, but they can crawl through a transcription of your podcast. If you transcribe your video and audio files and place those transcriptions on your website, the search engines will be able to crawl through them. And since the podcast will typically use conversational tone, having the transcription on your site will greatly improve your SEO.

So when it comes time to plan your next marketing strategy, don’t overlook starting a podcast. You’ll be very impressed by the amount of benefits it brings.

Resource Box: Meyling Lau is a freelance writer with a creative ability to combine personal experience and research into entertaining, educational articles on a wide range of topics.

Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.




Games Security
Gmail
Exciting Feature you need to know about Gmail
Digital Marketing
Expanding Your Digital Marketing in 2017
SME Website Design
Five-Tier Guide to SME Website Design
External Giveaway Freebie TechnoGiants Giveaway
iCare Data Recovery Pro
Giveaway #39: iCare Data Recovery Pro Free Download with License Key
Mother's Day Campaign
Freebie: TechnoGiants Celebrating Mother’s Day
iCare Data Recovery Pro License Key
Giveaway #38: Free iCare Data Recovery Pro License Key for 3 Days Only
Android iPhone
Developing Mobile App
Top Hidden Costs of Developing a Mobile App
iPhone App Developers
5 Essential Things Every iPhone App Developers Must Know
Setting and Achieving Goals
5 Apps that help you with Setting and Achieving Goals
Adsense
Outsource SEO
5 tips that will help you with SEO Outsourcing
Search Engine Optimization
A Beginner’s Guide to SEO
Social Media Tips
7 Best Practices for Organic Link Building
MAC Software
Able2Extract Professional 11
6 Time-Saving Tricks: Featuring Able2Extract Professional 11
Review FotoJet
Review FotoJet: Create Photo Collages and Designs for Free
EHR
What Exactly EHR Companies Are Thinking About The Software Development Technology?
Blogging Social Media
WordPress Security
9 Simple Tips to Help Buff up Your WordPress Security!
Instant Games
Facebook Launches Instant Games- Users Get Ready to Play them in Just a Few Clicks and Touches
Social Media
5 Predictions about Social Media Marketing for the Year 2016
Debit cards
The Rise in use of Credit/Debit cards in India after Demonetization
Data Recovery
Infographic: Data Loss & Data Recovery
Magento Ecommerce Website
Infographic: Magento Ecommerce Website Design and Development
Xamarin Benefits
Infographic: Xamarin Benefits for Business
Read previous post:
License: Image author owned
Successful SEO Tips For Small Businesses

Search engine optimization, or SEO, is one of the most effective online marketing strategies for businesses. It is cost-effective and...

Close