What Makes a Landing Page Most Effective?

Designing a landing page is one of the most challenging, responsible and daunting tasks. Landing pages are directly connected with leads and sales which are the lifeblood of any web-based business. Every day we land at dozens of these pages, but not all of them are capable of grabbing our attention and converting us into loyal customers. Which camp does your landing page fall into? Read this post to see how the power of words and smart design can help you skyrocket your sales. Because I mainly deal with online website builders, I will illustrate my thoughts with screenshots of their landing pages.

1. Call to Action and Directional Cues

Call to action button is an indispensable element of any landing page. It should be noticeable, elegant and make your visitors want to click on it. You may also help your first-time visitors find ‘that button’ with the help of arrows, pathways and other directional cues. They shouldn’t look salesy, but they should say ‘here’s something worth your attention, ignore everything else’. Below is a screenshot of the uCoz’s call-to-action button ‘Get Started’.

uCoz

uCoz

2. Blank Space

Blank space is very important. One of the common mistakes many marketers make is getting the most out of every pixel and stuffing the page with as many info blocks as possible. This can be quite overwhelming and distract your potential clients from the most important piece of your page – the converting button/form. Blank space is useful – it surrounds and highlights your call-to-action elements. Just check out how Wix uses white space on its landing page.

Wix

Wix

3. Contrast

Contrast and colors along with blank space and the right use of arrows can do magic. Contrast is a very simple and incredibly effective technique. Though it works best in monochrome, it can be applied across the color spectrum. When mixing colors ensure their combination is eye-pleasing. Below is an excellent example of smart color combination and contrast: white, black and blue. This landing page belongs to Webydo website builder.

Webydo

Webydo

4. Testimonials and Social Proof

Social proof (the number of followers, customer testimonials etc.) is an excellent way to enhance the ‘me too’ factor. MotoCMS website builder for instance displays video testimonials on their landing page. This is a powerful factor in creating a sense of trust. Important note: never use fake testimonials. They look unnatural and undermine trust.

MotoCMS

MotoCMS

5. Interactive Factor

Because we have so little time to impress our first time visitors and make them stay at our pages longer, it makes sense to offer unusual, exciting user experiences to them. Your customers will gladly invite others to enjoy them, too. This technique does work, as I often get links from my friends inviting me to check out interactive landing pages. Let’s take Zoho Sites site builder to illustrate this technique. On their landing page you can edit the Company Logo using three parameters in the WYSIWYG mode (color, size and font).

Zoho Sites

Zoho Sites

Besides these, there are many other techniques aimed at making highly effective landing pages. These include ‘try it free’ buttons, urgency and scarcity (only 5 coupons left!) and alike.

3 Comments

  1. Jocelyn Furnell December 29, 2013
  2. Stephen Milano December 18, 2013
  3. David December 17, 2013
Games Security
Cyber
6 Dangerous Myths About Cyber Security You Need To Stop Believing Today
Documentation
The Evolution of Documentation Methods and Tools
Email Marketing
17 Email Marketing Tips to growth hack Your Ecommerce sales and conversion
External Giveaway Freebie TechnoGiants Giveaway
Focusky Pro
Giveaway #41: Focusky Pro 3-months Plan Subscription
MacXDVD
Freebie: MacXDVD Gives Away 10K Free Copies of MacX Video Converter
Flipbook
Giveaway #40: FlipHTML5 Flipbook 3-months Platinum Plan Subscription
Android iPhone
Finger Print
What Are the Advantages of Fingerprint Locks in Mobiles?
Lock your Android
How to Get Your Android Device Protected from Spyware?
iOS 11
8 Really Unknown Features of iOS 11 Entering in your iPhone
Adsense
Progressive Web Apps
Turn Your Website into an Application: Progressive Web Apps & SEO
Management
6 Ways Project Nucleus Will Change SEO Management Forever
SEO
Why Businesses Need to Have an Efficient SEO Strategy Right from the Beginning
MAC Software
Microsoft Outlook
How to Open Oversized PST File of Microsoft Outlook in Windows
Windows Data Recovery
Lost Data Recovery with Stellar Phoenix Windows Data Recovery – Home (verified)
Technology
How Technology Has Changed the Way of Shopping
Blogging Social Media
Write
Blogging Ideas For When You’re Stuck, Tired And Can’t Write A Thing
Twitter Marketing
Twitter Marketing Tips for 2017
Earning
Top 5 Strategies and Concepts for Earning Online Through Blogging
Customer Loyalty
Infographic: 6 Ways Social Media Can Help Build Customer Loyalty
Messages
Infographic: Top Reasons Why Your Business Needs to Archive Text Messages
Mobile Technology
Infographic: How Mobile Technology Can Impact Your Sales
Social Media
Infographic: Social Media Behaviors to Avoid in 2017