Lead Generation
Infographic

Infographic: Inbound Lead Generation Checklist

In order for a business to win new business, it must have an efficient and effective lead generation strategy in place. Basically, lead generation is a process of attracting and converting quality leads (or in the online context, website visitors coming from various traffic channels) into loyal customers of the business. There are also two […]

PPC Landing Pages
General

How to Optimise Your PPC Landing Pages and Increase Conversions?

Investing in pay-per-click campaigns is a smart business move. However, it is of an essence that the landing pages to which the ads lead need to be properly optimized in order for the whole campaign to make any sense. A lot of companies forget about even some of the simplest yet the best practices that […]

Analytics Tools
Wordpress

The Top 3 Analytics Tools for WordPress Bloggers

Feedback and comments about your WordPress blog are great; they help you improve and grow, in order to generate more interest and traffic to your blog. However, there are other ways to get down to the nitty-gritty statistics about your website in order to drive even more traffic by implementing or changing your current strategies. […]

Blogging
Blogging

How Blogging Is Crucial To Optimize Your Business Rankings

Nowadays, carrying a basic website with a mere list of products and services is conventional. Today, people are focusing on a full-fledged website with a long list of service offerings under several menu heads with an exclusive blog section to lure the visitors. Whether you are a small startup or a giant corporate, motto is […]

SEO Professionals
SEO

Qualities of a Competent SEO Professionals — Who Should You Hire for Your Business?

As a business owner, it is essential for you to find good and trustworthy SEO professionals. It is vital for them to have a clear understanding of the search engine optimization process and trade so that your business and online search rankings surge higher. They should be able to communicate their knowledge professionally and with […]