Have you been mulling over exploring a career in content writing? Does the thought of creative writing, expressing with the right words, and compelling people to buy a product or service with your copy excite you? If yes, then this is the article for you.
As a budding writer, you might feel lost along the way or not know how to become a content writer either. We aim to highlight the top content writing careers in 2021 and help you get to your goal faster.
Businesses, individuals, and brands need content writers to convey information about the products and services they offer to potential clients. Therefore, your eagerness to study and your desire to deliver high-quality resources are critical success factors in this industry.
How to Start Your Content Writing Career
Armed with knowledge and practical know-how to begin, anyone can pursue a career with content writing course. For example, suppose you can create and curate compelling articles, blogs, newsletters, listicles, and any content that satiates your audience’s queries. In that case, you have a sure-shot road to success to explore content writing as a career.
The following are some of the in-demand content writing careers in 2021:
#1. SEO Writer
Search Engine Optimization or SEO is the most crucial factor to rank for any piece of written content online. The main aim of this type of content is to rank on the search engines’ results page, such as Google, Yahoo, Bing, etc., broadly. One of the most popular content writing careers today, SEO writing, is a specialized field of content writing.
A person armed with the ability to search keywords, create SEO-friendly content, intends to increase website traffic, and build goodwill for the company, brand, product, or service. It also includes obtaining backlinks, thus increasing the organization’s credibility. SEO content requires an understanding of the tactics that drive qualified leads to your website.
SEO content writers understand the significance of writing content that adheres to search engine guidelines and regulations. The search engines deliver the most specific information possible to the searcher to solve their queries and problems. They prioritize information in this manner based on the utility it brings to the online audience.
A search engine optimized copy is relevant to the demands and desires of the customers. It contains keywords that aid in indicating the purpose of the copy. Therefore, it is one of the best job prospects for content writers. They must guarantee that the copy contains proper grammar, spelling, and vocabulary.
You can become a prolific search engine optimized content writer if you grasp how to perceive your target audience using the many metrics and tools accessible to measure them. Readability, outbound links, inbound connections, internal links, meta tags, image alt, and headings are some more elements to consider while writing for SEO.
#2. Blog Writer
While considering a career in content writing, blogging is one of the first fields that come to mind.
Blogging entails more than just creating high-quality content. Blogging is a whole visual organizing procedure that includes the creation of headings and subheadings. It also features a lot of white space and different components that help to maximize the effectiveness of your content copy.
Blogging requires clarity of thinking and the creation of in-demand material. Yet, the most important skill to master if you want to start a career in blogging is an understanding of content management systems such as WordPress as well as the basics of Search Engine Optimization.
They provide several advantages in terms of giving your blog the appropriate boost in terms of visibility. When you implement WordPress and SEO correctly, it helps to develop domain authority. They assist you in establishing yourself as a master in your niche.
Copywriting appeals to your senses and aims to excite your target consumers. Copywriting skills strengthen the brand’s reputation. There are numerous career opportunities in copywriting. It is a type of content that focuses on persuading the buyer to make a purchase decision. It helps the organization’s sales targets.
But, we frequently confuse the terms ‘copywriting’ and ‘content writing.’ Though the term ‘content’ refers to all types of writing, including copywriting, the essence of content writing differs from that of copywriting.
Copywriters are excellent researchers and can unearth facts helpful to customers. They highlight the pain points of the consumers and bridge the gap between them.
Advertisement copy is an excellent example of copywriting that produces excellent outcomes. They awe viewers and assist them in making informed decisions about purchasing a product or service. If done right, copywriting may turn customers into brand evangelists for life. Website copy, sales letters, newsletters, etc., are other excellent examples of copywriting.
The primary intent of any copywriter is to make their copy clickable. As a copywriter, you can explore innumerable opportunities across borders.
#4. Technical Writer
It is yet another excellent career in content writing. Technical writers must be efficient and collaborative to research and brainstorm. They should also be adaptive and comprehend various writing forms and techniques that improve copy quality.
Research is a key in technical writing. Technical writers simplify complex terminologies so that the average person can grasp them. A team of technical writers is in charge of writing the text for industry professionals. They can supplement their material with technical words aimed at persons in the same industry.
There are many opportunities for a successful career in technical writing. People all across the world are now greatly reliant on technology. The increase of technological breakthroughs is resulting in more and more advanced gadgets. Technical writers must be recognizable and comprehend the needs of readers who desire simplified instructions on using one or more devices.
For example, if you want to understand the meaning of UX and UI in content writing. You will always look for articles and blogs to narrate the purpose in a story format and easy words. Citing practical examples helps the user to understand the technicalities better.
#5. Social Media Writer
Around 50 % of the world’s population uses social media. That makes a notable career for writers too. When it comes to career opportunities for content writers, social media writing is one of the top five job profiles.
A social media content writer creates content for target customers on social media platforms such as Facebook, Instagram, Twitter, Pinterest, Snapchat, and formal channels such as LinkedIn.
Today, social media has become an indelible part of our lives. As unavoidable as it is, it is a vital element of a corporate organization’s promotional activity. In fact, with effective social media writing and planning, small and medium-sized businesses can see a significant return on investment.
Social media platforms do not need you to be overly professional when disseminating information. As a result, you can quickly adopt a conversational tone and increase interaction with your target audience.
The copy should be intriguing, including links to your website and related blog entries. They should have an appropriate call to action (CTA) link. It must be appealing enough to entice your intended audience to do the required action.
To sum up, some exemplary content writing careers attempt to achieve all corporate objectives while producing valuable material for consumers, internet searchers, and readers.
Besides the ones highlighted above, there is always scope to explore innumerable bifurcations in the content field to become an excellent content creator and explore the best content writing course in 2021.
Examine the various content types and select the one that most appeals to your creative thinking.