While it is easy for established Estore or an online stores like Amazon and eBay to make millions of sales, getting conversions is not easy for lesser-known brands and stores. People are petrified of getting ripped off on the internet, and they flock like geese to sites they know the best. Even if you manage to funnel visitors to your website, they will check at least half a dozen other websites for the same product – product research is extremely easy and fast in the online world!
So, how do you persuade the visitors to buy from your website? How do you reduce cart abandonment? How do create an eCommerce website that helps you close a sale? Here are five surefire methods and ideas that will help you increase your conversion rate dramatically (For the purpose of this article, I am assuming that you have a decent design and a functioning online store with a good range of products).
1. Offer a Live Chat option
The Live Chat feature has been around since a long time, and there are no questions about its ability to boost conversions. When a customer feels lost or confused, this feature can connect her with a real person and help her get answers. It also helps you build a human connection with the customer. While it entails investment in hiring and training resources, with proper implementation, you can improve the sales phenomenally.
2. Email Targeting Cart Abandoners
Many a times, customers are on the verge of buying a product, but leave your website suddenly. There are many reasons for shopping cart abandonment – high shipping rates, high product prices, long duration of delivery, etc. But sometimes users leave because something else has come up. You must keep their cart live and invite them over email to click a link and resume their shopping process.
3. Targeted Banner Ads
It is easy to email and remind users about the products that they added to their carts. But, unless they are registered on your site, you won’t have their email addresses. So, how can you reach customers when you don’t know where to reach them? There are several programs like Google Adsense that can track the users browsing activity. You can create a code that tracks what products a specific users is checking out. When this user leaves your store, it is possible to display banner ads on the other sites that he visits! Such ads will remind the user of her desire to buy and clicking on the banner image will redirect her to your website.
4. Highlight Security and Social Proof Features
While most large eCommerce stores display social proof (think of Amazon’s reviews) and security features prominently, smaller eCommerce stores usually do not have such features. If your eCommerce website is just in its inception, or if you target a small niche, getting enough users to build social proof might get difficult. The least you can do is invite and incentivize the users to share your products on social media and ask them to give reviews. On the security front, it is a good idea to display SSL certification and symbol conspicuously.
5. Think like a Tentative Customer
The above four points are specific and suggest a clear action. This one demands more thought and analysis from your side. Think as a skeptical customer who is wondering whether she spend time on your site or not. Visit your website and look at it with mistrust. What questions come to your mind?
Does the website seem to have what you want? Does the design create trust? Does it offer fast and free shipping? Are there customer reviews that suggest that it is a reliable site? Can I see the returns policy quickly? Is this website run by a genuine company? Can I trust this site with my money? Is this site local or from some other part of the world? Will they accept my debit card (or other payment methods)?
These are just some examples. Think like a customer that has come to your website for the first time. Stand in her shoes and try to determine what your store lacks. This exercise will give you a deeper insight on the changes that you need to make.
We hope that these five points will help you create a better website and help you improve the conversion rate. Do you run an online store? Are there any special tweaks that have helped you increase the conversion rate? Please share your insights and experiences in the comments section!
About Author: Kinjal is Blogger and Digital Marketer, currently working with Cygnet Infotech a website development company provides complete eCommerce solutions. She called herself expert in writing eCommerce and mobile technologies.