5 Surefire Tweaks and Techniques for Improving Conversion Rate of your Estore

Live Chat

While it is easy for established Estore or an online stores like Amazon and eBay to make millions of sales, getting conversions is not easy for lesser-known brands and stores. People are petrified of getting ripped off on the internet, and they flock like geese to sites they know the best. Even if you manage to funnel visitors to your website, they will check at least half a dozen other websites for the same product – product research is extremely easy and fast in the online world!

So, how do you persuade the visitors to buy from your website? How do you reduce cart abandonment? How do create an eCommerce website that helps you close a sale? Here are five surefire methods and ideas that will help you increase your conversion rate dramatically (For the purpose of this article, I am assuming that you have a decent design and a functioning online store with a good range of products).

1. Offer a Live Chat option

The Live Chat feature has been around since a long time, and there are no questions about its ability to boost conversions. When a customer feels lost or confused, this feature can connect her with a real person and help her get answers. It also helps you build a human connection with the customer. While it entails investment in hiring and training resources, with proper implementation, you can improve the sales phenomenally.

Live Chat
Live Chat

2. Email Targeting Cart Abandoners

Many a times, customers are on the verge of buying a product, but leave your website suddenly. There are many reasons for shopping cart abandonment – high shipping rates, high product prices, long duration of delivery, etc. But sometimes users leave because something else has come up. You must keep their cart live and invite them over email to click a link and resume their shopping process.


3. Targeted Banner Ads

It is easy to email and remind users about the products that they added to their carts. But, unless they are registered on your site, you won’t have their email addresses. So, how can you reach customers when you don’t know where to reach them? There are several programs like Google Adsense that can track the users browsing activity. You can create a code that tracks what products a specific users is checking out. When this user leaves your store, it is possible to display banner ads on the other sites that he visits! Such ads will remind the user of her desire to buy and clicking on the banner image will redirect her to your website.


4. Highlight Security and Social Proof Features

While most large eCommerce stores display social proof (think of Amazon’s reviews) and security features prominently, smaller eCommerce stores usually do not have such features. If your eCommerce website is just in its inception, or if you target a small niche, getting enough users to build social proof might get difficult. The least you can do is invite and incentivize the users to share your products on social media and ask them to give reviews. On the security front, it is a good idea to display SSL certification and symbol conspicuously.


5. Think like a Tentative Customer

The above four points are specific and suggest a clear action. This one demands more thought and analysis from your side. Think as a skeptical customer who is wondering whether she spend time on your site or not. Visit your website and look at it with mistrust. What questions come to your mind?

Does the website seem to have what you want? Does the design create trust? Does it offer fast and free shipping? Are there customer reviews that suggest that it is a reliable site? Can I see the returns policy quickly? Is this website run by a genuine company? Can I trust this site with my money? Is this site local or from some other part of the world? Will they accept my debit card (or other payment methods)?

These are just some examples. Think like a customer that has come to your website for the first time. Stand in her shoes and try to determine what your store lacks. This exercise will give you a deeper insight on the changes that you need to make.

Wrapping up

We hope that these five points will help you create a better website and help you improve the conversion rate. Do you run an online store? Are there any special tweaks that have helped you increase the conversion rate? Please share your insights and experiences in the comments section!

About Author: Kinjal is Blogger and Digital Marketer, currently working with Cygnet Infotech a website development company provides complete eCommerce solutions. She called herself expert in writing eCommerce and mobile technologies.

Myself, Vaibhav S is a Founder and Editor-in-Chief of TechnoGiants, working Software Professional, and an avid lover of Software's and Web Services. I love computers and also love to write and share about Tech-related Stuff, Computers etc with others.

One thought on “5 Surefire Tweaks and Techniques for Improving Conversion Rate of your Estore

  1. I would like to add one more thing about improving the conversion rates.
    You can show more images of the products on the store to attract more customers and get a high conversion rate.

Comments are closed.

Back To Top
Content Writing
5 Career Opportunities to Start Your Content Writing Career
7 Secrets to Finding the Perfect Ghostwriter for Your Business
Article Writing
6 Quick Tips to Improve Your Article Writing – A Writer’s Guide
7 Ways Blogging Can Help You Scale Your Business
Keyword Stuffing
Creating SEO-Friendly Content: 7 Methods to Avoid Keyword Stuffing in 2024
Local SEO
5 Proven Local SEO Techniques for Small Business Growth
Link Building
Local Link Building: Strategies for Attracting Quality Backlinks
10 Tips to Make Mobile-Friendly Website: The Key to SEO Success
Instagram Influencer Marketing
Harnessing The Power Of Instagram Influencer Marketing For Brand Awareness
Instagram Ads
8 Proficient Instagram Ads Strategy: How to Capitalize Your Brand on the Platform
Instagram Store
9 Proven Tips To Optimize Your Instagram Store For More Customers
Instagram Advertising
7 Essential Tips to Magnify Your Success with Instagram Advertising
Artificial Intelligence
Understanding Artificial Intelligence: Massive Impact on Industrial Sectors
Voice User Interface
Voice User Interface: 7 Best Benefits in Web Design
AI Tools
10 Mind-Blowing AI Websites That Will Revolutionize Your Everyday Life
Environmental Issues
Is It True That Science and Technology Are Behind Environmental Issues?
Website Freshness
Curious About Website Freshness? Learn 5 Expert Hacks
Multi-user Website
Multi-user Website on WordPress: 8 Powerful Steps Creation Guide
WordPress VS Laravel
WordPress VS Laravel: Which is Best to Use in 2023?
Readability Score
6 Killer Tips to Improve Readability Score on WordPress?