For more than two decades, content has been a central aspect of the marketing strategies of many big businesses and small start-ups all over the world. From blogs, news & informative articles, and white papers to curated photographs, infographics and video presentations, content provides the way for businesses to interact with their target customers, and generate results that are perhaps unattainable during the traditional marketing age.
With the democratization of the internet in the 90’s, many companies have rushed their way to the online realm, all eager to establish their digital presence that engage customers. And their agendas wouldn’t have taken shape without the help of content. However, with the changing dynamics of the market, as well as the fast evolution of technology have fueled the revolution towards a more interactive and immersive type of content.
And this is where Virtual Reality, Live Videos, and Ephemeral Content become popular among companies. Nowadays, businesses of all types have the opportunity to initiate a real-time two-way interaction with their customers – anytime and anywhere.
But does this mean that traditional blogs and articles have already passed their better days? Absolutely not! While videos and images are becoming more popular, blogging is still one of the most effective revenue-generating platform today. In fact, statistics says that B2B marketers that use blogs get 67% more leads than those that do not.
To sum up, here are the key takeaways from the infographic below which is provided by our peers in Harris Myers which gives to us seven plausible reasons why content is still the king in today’s digital landscape.
- It makes your target audience smarter.
- It positions you as a thought leader in your industry.
- It establishes stronger relationship with your customers.
- It nurtures customer loyalty
- It encourages customer engagement.
- It builds SEO
- It boosts revenue growth