Social Media

Facebook Moves to Streamline and Simplify Advertising

On June 6, Facebook announced an update to their Facebook advertising that simplifies the ad-buying process, eliminates the need for redundant ad units, and aims to improve overall quality by cutting down on their advertising products by more than half. All of the changes will be taking place over the summer and fall of this…… Read More »

General

Keys to Success: Word-of-Mouth Marketing

Word-of-mouth (WOM) is one of the most powerful marketing tools.  Unfortunately, it’s not something that you can just pay for like other marketing strategies. WOM deals with real people (your customers). So, how do you get people to do WOM marketing for you?  You make them love and trust you, your product/service, and your company.…… Read More »

General

The Bing Versus Google Challenge

When it comes to searching the Net, Google is far and away the market leader.  In the U.S., Google captures an average of 67 percent of monthly queries with the runner-up, Microsoft’s Bing, accounting for just about 17 percent.  Microsoft wants to change the public’s searching habits with their “Bing It On” campaign wherein users…… Read More »