Optimizing your website to gain better page ranks is essential. Here are latest tips to help you.
Providing informative Content updates
It is very important to provide informative content on your site and update regularly. Google crawlers love new and informative content. So, if your site updates content on a regular basis, it would definitely improve its page rank. This is very important step which many ignore. Update your content every other day or on a regular basis.
Research on the keywords you are using. Google AdWords acts as a great tool to know keywords. When you use keywords which are mostly used by the customers, chances of getting your site on the top in organic search is more. Look out for alternative keywords. For example, use PPI Claims as a keyword for PPI claiming process or insurance.
Use Social Media Sites
Almost every other person is present on social networking sites like Face book, Twitter, etc. Use this to your advantage to increase site visibility. This helps to optimize your site, as social media offers a platform to promote and spread your brand or products.
This is one area where you need to be very careful. It is essential to get quality backlinks which are actually useful to your site. Google crawlers are now searching backlinks also and if they find that the backlinks are irrelevant to your site, chances of it getting spammed are more. Hence quality backlinks are important.
Track your Statistics
Using analytic tools, you can track the statistics. Make a note of the number of visitors, popular pages, most viewed pages, backlinks and more. This helps you a lot.
Unique, Informative and good content
Good and unique content can help increase site visibility. Post creative and informative content. It should be genuine and interesting to grab the attention of viewers. This is a good way to increase page rank.
Keep an eye on your Competitors
Know what your competitors are up to. Learn about the new strategies they are using. Keep a track of their site and know the pattern they follow.
Not all like to read the content. More people watch videos about the same topic rather than reading. Use this, create videos on a few topics and post them on your site. This is fast catching the trend. Use Skype technology for Video marketing, etc.
Create sites which are mobile compatible. As there is a gradual rise in the usage of smartphones with Android apps, Apple iPhone, Black Berry Phones, Windows phones, Tablets, phablets etc.To ensure that your site opens easily on mobile phones.
Indulge in guest posting. Post your articles on other sites or blogs and get a backlink to your site like sky helpine, sky contact number, etc. This is a safe Search Engine Optimization Technique which never fails.
About Author: Julia is an Avid Blogger and Writer from Manchester, UK with 5+ years of experience in blogging. She is interested to learn new things.