How Can Video Content Benefit Freelance Writers

If you are a freelance writer then you know how important it is to market your services online to make the most out of your career prospects.

As a writer your written word is often the best marker in showing your talent but you can also benefit from having video content on your website and social media profiles. Here is a quick look at the benefits of doing so.

License: Creative Commons image source

License: Creative Commons image source

Enhances Your Search Engine Ranking

The fact is that using various forms of media on your website and creating social media profiles is going to improve your search engine ranking a lot and thus tapping into this is essential.

Video content can quickly ensure that when people are searching for freelance writers you will come up higher in the search engine than people who don’t use video.

This is much due to the fact that search engines, for example Google, give more weight to video content because people tend to prefer video to reading text. For example people are more likely to watch a video about how something works rather than read an article about it.

When you do add video content to your website you can very easily guarantee that your ranking will go up and your sites will attract more traffic. The key thing to remember is to make sure you also focus on quality video SEO.

Gives You More Credibility

When your potential customers are able to see you talk about your skill in a video they are much more likely to respect you then if you just wrote it on your website. Having that connection, albeit it is only through a video, is vital in people feeling closer to you.

You are also much more able to showcase your passion for writing when you are using video content. When you discuss your work on a video people will see how much it means to you and you can get a sense of how good you might be to work with.

Affordable To Use

As a freelance writer you know how hard it sometimes is to compete against the bigger companies that provide the same services but when you use video you are able to level the playing field a bit more.

The recent advances in technology have meant that promotional videos are really affordable to produce and that there are a lot of video production companies out there to help you with this. A simple Google search will give you a list of companies like Videojug (Corporate) that you can check out. It can also be helpful to search locally to save on costs.

Easy To Analyse

It is also important that you use different analytical tools to see what is driving traffic to your profile and which is the best way to get people to contact you. Analysing data from your video is really simple and Search Engine Journal article points out that you can even improve your video content by using these tools.

For example you can see at which point people usually stop watching your video allowing you to ensure that your next video is better received.

About Author: Mary wants to help freelance writers make right choices to promote themselves and guarantee they get a steady stream of customers. When she isn’t looking for marketing innovations online she likes to watch talent shows on TV.

2 Comments

  1. Joanne December 3, 2013
  2. Josephine November 25, 2013
Games Security
jQuery Plugins
Best Picks Of jQuery Plugins For Web Developers
Plumbing
How to Optimize your Plumbing Website to get more Calls?
Website
Basics of Website Designing that every successful Web Designer known
External Giveaway Freebie TechnoGiants Giveaway
Focusky Pro
Giveaway #41: Focusky Pro 3-months Plan Subscription
MacXDVD
Freebie: MacXDVD Gives Away 10K Free Copies of MacX Video Converter
Flipbook
Giveaway #40: FlipHTML5 Flipbook 3-months Platinum Plan Subscription
Android iPhone
Chat Apps
Best iOS Chat Apps 2018 – Our Top Rated List
Android Phone
Top Level Apps that Will make Your Android Phone Smarter
iPhone X
The Top 9 Apps Tailored to the iPhone X
Adsense
SEO
Get the most out of SEO with the Least but the Effective Efforts
SEO Trends
4 Top and Best SEO Trends to Expect in 2018
Organic Traffic
10 Ways to Increase Organic Traffic to Your Website
MAC Software
Technology
Technology Trends Expected to Be Major Players in 2018
HEIC Converter
Joyoshare HEIC Converter for Windows Review – The Most Powerful HEIC Converting Tool for iOS11
Dead Hard Drive
How to Recover Data from Dead Hard Drive?
Blogging Social Media
Social Media Marketing
Some Major Things to Keep in Mind While Planning on Social Media Marketing
Real Estate WordPress
Real Estate WordPress Themes: Some Of The Best Picks
Social Media
How to Promote Your Blog by Using Social Media? A Social Media Marketing Guide
Paid Ads
Infographic: Improvising Quality Score for your Paid Ads
Online Presence
Infographic: How to Maintain a Professional Online Presence as a Service Provider
Smart Cities
Infographic: 3 Reasons Behind the Need for Smart Cities
Customer Loyalty
Infographic: 6 Ways Social Media Can Help Build Customer Loyalty