Nowadays, getting a customer is not the main issue. Main issue is to hold on to the existing customers. Every company is rolling out services which would give them an upper hand in terms of customer satisfaction. Such race has led to the invention of many new technologies and ideas.
Change is here
Selling techniques have changed drastically. No longer has the simple model existed for buyers and sellers. Market now-a-days is consumer driven and it is the one that decides what is to be sold and how. Managing the customers has also become an important aspect of businesses. If the consumer base is small, the task is very easy, but for large number of consumers database has to be made. This is where CRM comes into picture. It helps the companies consider their customers as an individual rather than market commodities. This understanding further helps in rolling out the products the consumer demands.
Large budget CRM schemes may be out of the means for some but CRM on cloud is not. CRM on a cloud is a cost-effective and fast step taken towards outweighing the on-premise establishment of CRM solution that can take up considerable time and cost to set up. Moreover, the CRM on cloud empowers the company employees to deal with the database anytime, anywhere. There are many instances when database is required to be accessed from outside the workplace; that is when CRM on cloud comes in handy.
In the traditional CRM, the organization hosts the database on its own server and has to access it from there. But using cloud, no in-house server is used. The only prerequisite is that the systems are up to the database specifications, which is very minimal as the cloud is doing all the heavy work. The energy requirement also reduces as one doesn’t have to setup own server thus reducing the carbon emission.
A Word of Caution
The only downside of CRM on the cloud is the security breach. If such a scenario arises for all the customers, private data will be leaked for good. Many techniques are being incorporated to avert this but security will always be an issue when it comes to the internet. Another issue is the speed. The access of cloud depends on the internet connectivity. If the connection speed is slow, the database will take ages to load while in-house CRM works fast every time it is accessed.
As your business grows, the organization’s audience grows and it is essential that the processes for interacting with audiences also grows and matures with it. CRM databases are nothing new in the library or in non-profit communities but recent developments in cloud CRM are helping companies get closer to their consumer base regardless of the physical or economic boundaries. It is given that CRM in the cloud is a concept which is going to drive the whole consumer base in coming years and companies not adapting to it will have a hard time surviving.
About Author: Renuka Rana, Editor at MyRealData spends considerable part of her time in writing about technology including cloud hosting, Hosted PBX and QuickBooks hosting. When not writing, she loves to dig deeper into knowing the best and the latest technology in industry.