General

What is the Google Sandbox

To begin with I must say that the Google sandbox is a ‘theory’. Google has never confirmed its existence, so until they do, it will remain a theory. The Google sandbox theory is extremely simple. Around February of 2004 Webmasters of new websites started to notice that their websites were not ranking well in the […]

General

Predominant internet marketing trends that will be seen in 2013

Internet marketing could be summed up through few words, big brands, mobile and Google updates. If you give a retrospective glance at the events and the technology advancements that shaped up 2012, naturally it’s high time that we look forward to what’s in store in 2013. When a business tries to shape up its future, […]

General

Introducing “x-default hreflang” for international landing pages

The homepages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing the content to reflect the user’s language. Today we’ll introduce a new rel-alternate-hreflang annotation that the webmaster can use to specify such homepages that is supported by both Google and Yandex. To see […]

General

Yahoo Takeover Tumblr for $1.1bn

Search giant Yahoo has just struck an all-cash $1.1 billion deal to buy start-up Tumblr in a move that many fear would turn the social blogging platform into a Yahoo-centric ad-indulging website. Rumors of the deal initially broke out over the weekend. A day later, Yahoo’s board was reported to have approved the acquisition. Yahoo […]