Last updated: April 22nd, 2014
Have you noticed a dip in traffic lately? Is your website not getting its due visibility? Chances are you have been hit by Google’s manual or algorithmic penalty. Google penalizes thousands of websites each day that have unnatural links or belong to a low quality network of links. This is an effort by Google to limit or possibly eradicate the scammers who plague the network by posting unnatural links through their websites. However, it inversely impacts the legitimate businesses too who are not adequately informed or are involved with wrong SEO firms who misdirect them into believing that these tactics can help them stay competitive.
There are ways to recover from the penalty imposed by Google and you can do that without hurting your business any further.
Assess what type of penalty has been incurred
The SEO consultants often provide standard advice on how to recover from the penalty that has been imposed on your website. However, if you do not apply the right kind of methodology corresponding to the right kind of penalty or update, it can do more harm than good. The first step is to check the SEO parameters and ensure that they are in conformity with the standards laid down by Google. The next thing is to check if your website is under the scrutiny for any of the following reasons:
Devaluation of Link
Exact match of domain names
Over-optimization of anchor text etc.
Screen all the links on your website
Use the Google webmasters tools to carefully screen and categories each link that is available on your website. Your categories can be:
Page not found
Links to Social Media
Natural or organic links
Domains that are facing penalty etc.
Once the categories have been classified comes the following step.
Take Suitable action
Once you identified and sorted all the links as per the categories listed in the Google Webmaster tools, you have to then use one of the following actions:
– Request for Removal: If your SEO consultant has built in low quality links that are affecting the quality of your page as per Google standards, then you can get these back links removed.
– Disavow: Despite removing them, if you are still not able make any progress in taking down these links, you can simply disavow them. It means that when Google is assessing your website, you can request to not take those links into consideration while doing so.
– Keep: List the all the links you think are legitimate and are vital to your website.
It is imperative to scrutinize each and every link with great care as any questionable link can affect your reconsideration request.
Submit for Reconsideration
Once you have identified the reason why Google has depleted the rankings of your webpage and have penalised you, then comes the next step. It is always better to not act in a jiffy. If you submit reconsideration request after making irrelevant fixes, it can delay the whole process for several week and impact your business. It is better to take one step at a time. Identify what you have been penalised for. After consciously going through the process, submit the reconsideration request to Google.
Author Bio: This guest post has been submitted by Ronit Apoorv. He is a tech-enthusiast & a php developer & writes at Technologynectar as well. To check the SEO parameters of your website just visit Freebulkseotools.com