How To Optimize And Promote Your YouTube Channel

Do you have a YouTube channel? Do you wish you could get more traffic and more views to your videos? There is a good chance you need to do more work on your channel before you start to see the traffic come in the way you want. Whether you are using YouTube for business or personal use, there are some things you can do to both optimize and promote your channel.

YouTube Channel

YouTube Channel

For example, did you know that avid users of YouTube (those who use it several times a week or more) are used to seeing attractive, branded YT channel pages? It’s important that you import a great deal of branding and creativity to your channel page and also that you optimize it for search if you want to get the most views and subs possible. Let’s explore this a little more.

When you have a rocking YouTube channel page, you can guarantee you will get more likes to YouTube videos and subscribers to your channel. This is because people will see your channel, find it in search, be impressed with the look and want to return again and again. Let’s look at some of the reasons why.

Browsing YouTube Channels

Users can browse channels to find those that stick out to them. When you create your channel to be niche themed, the people who find it will be the very people who are interested in seeing your videos. Then if you also do a good job of creating titles and catchy thumbnails, you will get many more views on your videos. Just think about what captures your attention when you’re browsing through and looking at videos.

Also keep in mind that YouTube videos should be short and to the point. This is not a television channel and there are fewer people who will actually stick around for very long YT videos. They have short attention spans and this is made even worse when they are surfing the Net. Give them an attractive channel with short, poignant videos that they enjoy.

Using SEO

Another important part of optimizing and promotion your YouTube channel is that you make sure to use SEO (search engine optimization) and that you SEO all videos, too. You don’t want to keyword stuff but make sure you are using key words and phrases in your description. It also helps to make sure the videos you are sharing on your channel match up with the theme of your channel. Relevancy is very helpful.

Tips for Using YouTube

Here are some additional tips to creating a great YT channel:

  • Update your videos often
  • Use a player view
  • Get a properly designed background/theme
  • Make use of the share button
  • Post videos to your website
  • Let people know about your channel
  • Ask existing customers to follow your channel

Now that you have these tips for YouTube, you can start making the most of your channel to increase views and brand awareness. What’s the point of having a YouTube channel if no one is watching your videos?

About Author: Jessica Roberts is a video marketing specialist who enjoys teaching others the benefits of YouTube marketing through articles and blogs.

3 Comments

  1. Mccart August 22, 2013
  2. Mark Decosta August 18, 2013
  3. John Hope August 18, 2013
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