Last updated: June 26th, 2014
SEO is a lot more complicated today. It will take more than just collecting links from everywhere on the internet for your content to be on top of the Search Engine Result Page (SERP).
SEO enthusiasts and professionals are thinking of ways to get their clients at to the top of SERPs for their target keywords. Aside from creating engaging content, many bloggers and content marketing professionals use guest blogging to get the job done. If you are new to the idea of posting on other websites, here are some tips on how to increase SERP using guest blogging.
Create content that a lot of users need
Guest blogging is just another form of content marketing. Instead of posting your content on your own website however, you are using other people’s website to reach a wider audience. Just like any content marketing campaigns, engaging content should be your focus. It could be useful, entertaining or both. If it is not engaging, all your efforts will be for naught.
Good quality content is engaging, fresh, and well researched. On the other hand, you should avoid content with little value and with a generic voice.
Research the keywords that will best work for your content
You should know how your target audience uses the search engines to be able to target them with the keywords that you can use in your content body. A well optimized content has both long-tailed and LSI keywords used all over the content.
Choose the best website for the content you created
The websites where your content is posted is also an important SEO ranking factor. If you will put inbound links in your guest blogging content, it should be from reputable websites to be of any SEO value to your own website. If you have a choice of websites for guest blogging, choose the ones that have a good following in your preferred social networking websites and have good SERP ranking.
Maximize the use of the social media
You could also use your guest blogging campaign to improve the social signals of your own website. When publishing your guest blogs, let your fans know about it. Their support should jumpstart the sharing and retweeting chain of your content. Put a reference of your own website in the content or next to the author’s name. The support of your followers will encourage other people to share your content with their own circles. If you do get interaction from new fans, entertain their questions and win them over as followers. The increased social signals of likes, retweets and +1’s will be beneficial to your SERP ranking.
About Author: My Name is Alastair alvin & I am a professional Writer. Since, first, I really like to write about technology and Social Media blog posting service. Now, I’d like to contribute to different sites to boost user experience by giving the knowledge. I am on Google +.