Persuading a site / website visitor to turn into a paying customer is not a simple job, but once you have managed to do that, getting them to make a second or third process is usually easier – assuming your product is good. The holy grail for webmasters, however, is maximising the value of each transaction. Amazon is one of the most successful companies when it comes to up and cross-selling products. They have mastered the art of promoting high margin, low value products using the “Frequently bought together” feature – consumers save on shipping and get useful accessories such as batteries or cases to go with their new gadgets, and Amazon gets a better bottom line. How can you copy their success?
According to this eye-opening infographic made by CWCS, the secret to getting people to spend more is to:
- Offer a wide range of payment methods
- Make it clear that the user’s personal data is protected
- Provide detailed (and accurate) delivery options
- Give customized offers that makes sense for the user
If you can do the above, then the user will be more confident about adding extra items to their shopping cart, instead of simply testing the waters with one single purchase.