2016 statistics tell us that 58.7% of the world’s population – estimated to be at 4.3 billion people – is the estimated number of mobile phone users across the globe. However, despite the fact that the user growth is slowing down recently, the number of mobile phone users is still expected to climb up and reach 4.78 billion people by 2020.
In fact, the influence of mobile technology only continues to grow. For example, 84% of shoppers in physical stores use their smartphones to get information about products they want to buy.
There’s very little doubt why this big of a number has been reported for mobile usage. Mobiles provide its users with a wide range of abilities that were previously only available through separate means. With just one gadget that fits in everyone’s pockets, we are able to send messages, call, take pictures, record videos and audio, enjoy music, play games, watch, surf the Internet, and more.
Before cellphones, these capabilities were limited to one gadget each ability. More and more technological advancements have seen more and more improvements to mobile phones that are starting to be a worthy alternative to the bulkier platforms of before.
For most people, this is a normal phenomenon that was brought upon by the rapid evolution of technology. Business owners, however, see this phenomenon as something else entirely: the immense usage of mobile technology by their potential and existing customers in the society can have an equally massive impact on their sales as well, provided that they do it correctly.
This has prompted a lot of companies to invest heavily in tools and techniques to ensure that they market their products and services on this niche effectively.
To find out the different ways on how mobile technology can impact your sales, and if it can really change your business for the better, check out this infographic by Healthy Business Builder: