When & Why You Need to Revamp Your Business’s Website
An informed entrepreneur who seeks to further grow and expand on the vision behind the business knows that the only limitations are of their own accord. In current times we find technology rapidly evolving and staying in the flow of events and being relevant is of high importance. Augmented and virtual realities are emerging, IoT have left their imprint on users, and soon AI will revolutionize the ecosystem.
Hence it is very important to keep up with the times. Which reminds us that while keeping up with the times is very important, likewise your online business website also deserves a lot of attention to detail. In this post, we are going to offer you reasonable advice regarding the revamp of your commercial website.
So without any further a due, let’s jump right into it:
To Enhance Responsiveness
One of the major reasons for a website to lose out on its already staggering traffic is because the UI/UX elements aren’t offering the visitors what they need. Responsiveness of a website makes it click (pun intended) for the audiences. Though high-speed internet services do resolve loading times and a simple visit to CenturyLink home services page can resolve your buffering issues, but web response is entirely a different concern to tackle on its own. You would need the help of your website developers and designers for this part and get things in order because there is no point in generating loads of visitors daily and then have a retention ratio below par than what is desired to be profitable. Most probable reason for lack of responsiveness of your website which leads to a revamp includes:
- Unnecessary or large cookies which are slowing down your website’s response times.
- Images on your website are not optimized for best results.
- HTML file sizes are inappropriately more than they should be.
- Your web page has too many elements and is hence causing latency issues.
- Web page size itself is far more than it should be and hence takes much longer to load in real time.
Content Requires Strategy
Bill Gates once stated that ‘content is king’ and in its true essence, that statement holds truly to this day. Now for some people, content holds the value of only the written content, however, it is a broad term and takes into every aspect of the visible image, video, written elements, and even audio, as a whole. As a marketer and ringleader of the show, it is your number one priority to make sure that your content is relevant with the times and this may require periodic changes which should be at least every six months at the very minimum. That’s right, with changing times and trends, your website needs the fresh look more often than you would expect. This is what makes staying in the competition a hard run race. Here is what you can do if you decide to go for a revamp:
- Focus on the needs of your audience and visitors, get insights for self-improvement.
- Make sure of search optimization elements and their adequate integration within the content.
- Don’t miss out on creating a public image to develop a strong relationship which only leads towards further strengthening your brand’s image.
- Keep in mind business stakeholders and their interests.
- Take into consideration elements especially like user experience, overall design & development of the website, the structure of information presented, and finally copywriting and legalities.
It is Time to Update
With the passage of time, your third-party elements on the website may require an update, as well as those of your own design. This is due to the fact that new improvements are made every day, so instead of missing out on the latest trends to cater to your customer’s attention, it is best that some sort of QA is developed to install further value to your website after careful examination by an expert to overcome shortcomings. Aspects of your website which you should take into consideration before opting for a revamp should include the following:
- Mobile and smartphone friendliness. Nowadays people use all kinds of gadgets to get online and you need to make sure that your website is ready for every visitor.
- Outdated coding and techniques. Web standards have the tendency to change every now and then, and this requires you take charge of what is new including all modern methods to stay ahead in the game.
- CTAs (Call to Action) and their usage and placement on the website with careful analysis regarding their effective usage.
- Navigation and bounce rates. Though they are two separate aspects of your website’s functionality, nonetheless, we have found both of them to be interlinked with each other.
Our final word for the reason you need to revamp your website is simply this: “that you should!” Companies which have operated for over a 100 year and make billions of dollars every year change their image and logos from time to time just so that they too can be relatable in the current times and stay relevant to their targeted audiences.