Last updated: July 8th, 2013
Starting competitive advantages in the business is vital both in online and offline aspects. If you are a business organization, you need to distinguish your organization from the competition, especially if your business is not on commodity products. You can easily distinguish these advantages on the internet because of the already established fundamentals of the business.
For some companies, they get their edge from targeted advertising from high-traffic websites. For others, it is through social media marketing.
But one relatively easy way to drive relevant traffic to your website without too much effort is to optimize your images for search engines. Think of it as a tiny webpage within the website structure. It is recommended for you to include an anchor text, descriptive tagging, and URL structure to maximize results.
Search for the Right Image
Successful bloggers, writers, and website owners know the value of using the right image for their text content. It adds another dimension to articles and enables readers to appreciate their webpage even more. However, many fail to use images for search engine optimization purposes. It is in fact a good way to drive backlinks and visitors. There’s no need to upload your own pictures. A lot of stock photos are available from free from sites like Flickr and iStockPhoto among others. It is also a good idea to use Google Search to find good photos. Make sure that you are not violating any copyright if you do this (look for Creative Commons licensing).
Make Proper Use of Keywords
Keywords are an integral part of any search engine optimization effort. It is used to optimize all kinds of digital assets from videos to podcasts. You will really benefit if you use keywords wisely for your images. Rename the image because having “012345RR.jpg” as the file name isn’t going to help. It is a very simple step and can go a long way in helping your website rank better.
Use Descriptive Text
It is important to use descriptive tags, file names, and alt text for your images. This is because search engines cannot read images and would use its surrounding text as reference. Make use of this feature by adding keywords on the descriptive text, anchor text, and any other tags (related to the image). Bear in mind that anchor text is one of the most important elements to optimize your image effectively so take advantage of it.
As you can see, image SEO is a straight-forward process that provides tenfold benefit from your efforts. Follow the guidelines outlined above and you’ll see your more traffic coming in from image search soon.