Bloggers carry with them a different set of baggage. Some bring with them anecdotes of which is a joy to share and reflect upon. Others take with them a shared passion – for foods, sports, travel, etc – and are attached to the inevitable lure of connecting with other bloggers, apart from their distinct niche of audience.
Perhaps, if observers were to divide this “set of baggage,” they’re likely to come up with passion and intention.
The visible passion
Passion is the most explicit word ever invented and brought in the blogosphere. Its explicit trait enables any reading audience to verify the blogger’s claim (of having just that passion). Passion can be seen in the written work, at the heart of its content, and the manner by which the blogger exchanges correspondence with his or her outspoken audience.
In other words, passion is a wide collection of things visible to the eye, particularly, to its audience’s eye. This also suggests that not everyone who claims to have passion – do have it. Some may have had it, but failed to let it manifest in their blog work. Others must have mistaken passion to be a magnet that serves to initiate a sticky connection with the audience; or a flag to be waved and instantly signal the unification of its intended audience.
- Does passion matter?
In blogging, passion does matter. Passion is widely associated to hard work. While the latter helps the blogger consistently do what they do – that is do research, reflect, write, proofread, and edit – the former (i.e., passion) unfailingly works as the catalysing agent.
In effect, it helps bloggers become highly receptive to new and relevant news and information. It also ensures that bloggers are able to bond with a fresh topic and, therefore, facilitates the constant connection between blogger and audience.
Mapped by intentions
The other baggage bloggers bring is identified as the intention. This one can also be referred to as the mission. It conveys the sort of objectives the blogger has behind the writing of the article, the dissemination of such information, or the kind of weight he or she places in particular issues.
In other words, bloggers see intentions as maps. As a map, intentions bring about clear directions. For instance, if a blogger’s intention is to promote a product, he will naturally focus on topics that delve on the necessity of the product – say, the needs of people, or the audience, to be exact.
Apart from promotions, there are whole other sorts of intentions bloggers may choose – to educate or keep its audience informed, to facilitate the exploration of options (e.g., product reviews), and so on.
- Does intention matter?
Of course, intention does matter in blogging. It creates a sense of direction clear enough to make for a firm grounding. In other words, bloggers may stumble across so many other aspects of writing; but with an intention in tow, they can easily find their way back and come across bolder than ever.
In sum, both passion and intention are crucial elements for blogging. They provide varying levels of spice and intrigue in blogs and are, therefore, considered hot commodities. Bloggers should know better than to ditch one for the other. Rather, they should balance the two as both matters most in blogging.