Social Media

Become a Business Success on Pinterest

Many companies are using Pinterest to successfully tell the story of their company. That’s a smart move, considering it is one of the fastest growing social networks. Pinterest for Businesses provides a new opportunity for brand awareness and a helpful boost for potentially viral content.  But success won’t come automatically; after establishing your target audience, […]

Social Media

New Twitter Analytics to Help Your Social Media Marketing

Twitter has recently released an extensive array of metrics and analytics features on its Ads dashboard. This is obviously in order to promote their Twitter Ads platform, but it can be an extremely beneficial tool for your business, even if you don’t currently purchase advertising on the microblogging site. That’s right: the Twitter analytics tools […]

Social Media

Facebook Moves to Streamline and Simplify Advertising

On June 6, Facebook announced an update to their Facebook advertising that simplifies the ad-buying process, eliminates the need for redundant ad units, and aims to improve overall quality by cutting down on their advertising products by more than half. All of the changes will be taking place over the summer and fall of this […]

Social Media

The Six Pinterest Metrics You Need to Be Watching

If your business has embraced Pinterest as a marketing tool, then it is important to start looking at the metrics in Pinterest Analytics. They will reveal how effective your business is on the social network. It is important to know if the time you are spending on the site is producing valuable results, rather than […]