Google Analytics
Technology

How to use Google Analytics to Improve your Digital Campaigns?

Have you ever wanted to know which digital marketing campaign is driving higher traffic to your website? Do visitors who come from Facebook spend more time on your website or the ones coming from a banner? Want to know what the bounce rate & click-through rate (CPR) is for your paid search campaigns? One of […]

E-commerce
General

Use Google Analytics To Strategize Your E-Commerce Marketing Efforts

E-Commerce business can be more difficult than regular businesses because they don’t have physical factors to calculate their data, they have to rely strictly on Internet tools. Google Analytics is a great tool for E-Commerce because it allows businesses to get the important data they need down to the smallest detail. This program allows businesses […]