Investing in pay-per-click campaigns is a smart business move. However, it is of an essence that the landing pages to which the ads lead need to be properly optimized in order for the whole campaign to make any sense. A lot of companies forget about even some of the simplest yet the best practices that — Read More —
All the products that you want to sell online are ready. You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site. Your mind is now set to being the next most successful online businessman. — Read More —
Designing a landing page is one of the most challenging, responsible and daunting tasks. Landing pages are directly connected with leads and sales which are the lifeblood of any web-based business. Every day we land at dozens of these pages, but not all of them are capable of grabbing our attention and converting us into — Read More —
The homepages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing the content to reflect the user’s language. Today we’ll introduce a new rel-alternate-hreflang annotation that the webmaster can use to specify such homepages that is supported by both Google and Yandex. To see — Read More —