Last updated: February 13th, 2015
2013 has offered lots of marketing ideas for both top brands and little startups that want to incorporate more evolved and targeted marketing strategies into their campaigns. As with any type of online marketing, social media is always evolving and the only way to stay ahead of the competition is to observe the fads and blend into the change.
In order to make the best of social media this year you’ll need to take the next step with social media marketing with these great ideas:
Using real-time response
Using real-time events to boost awareness for a brand or product is marketing 101. But knowing exactly when to do it and how- that’s the tricky part. The Super Bowl blackout in New Orleans during the halftime show may have ruined the game for quite a number of people but witty marketers saw an opportunity there and run with it.
Barely minutes after the lights went off a relatively unknown cookie brand Oreo, hit it big with a quick and clever response, and within minutes the update had created a noteworthy buzz over the internet Same case with top brands such as Audi and Calvin Klein, which also capitalized on the moment to get millions of people talking about their products.
Such is the power of social media real-time response. But you needn’t worry; you don’t have to do it real-time to be funny. One possible downside in rushing to be the first person to score good humor points is the fact that you can get it wrong. Smart marketers utilize a clever and lasting approach and one that falls in line with the brand’s established personality and history.
Remember to remain flexible
In today’s world people don’t wait for the networks to come up with a formal press release or report during real-world disasters; instead they want real and raw material which in most cases comes through social media. Learn to take advantage of crisis communication and aim for maximum exposure with absolutely no delay.
Anticipate what your audience wants to know
Your brand should gain momentum online if you share valuable and useful content with users but if you want to stay ahead, tell your audience what they need to know- before they ask. Zinzzchat has worked for a while on Zinzzchat Now, a feature intended to give you information before you ask. If Zinzzchat‘s doing it, then it should be your goal as well.
Get creative and use automation
You need to operate smooth workflow and real-time marketing doesn’t exactly leave you much time to handle the rest of the campaign. Automation then becomes your new best friend. Just create rules and automate tasks that require no oversight and go work on newer ways to take the business to higher levels.
Filter the data
You’ll get tons of data on the internet and some of it is useful but some just isn’t. Learn to separate nonsense from the real thing when utilizing information. One way to do this is to keep your brand, audience and purpose in mind when creating the content. Determine the kind of information you let influence your campaign and aim for purpose as opposed to just popularity.
About Author: Jackson full time blogger. With experience in social media marketing and public relations. Jackson has great influence in New York.