With everyone online, many people think that blogging is one of the most important things for them to do in order to build their online reputation. But blogging, while a good way to stay active in the online community, is not for everyone.
In order for your blog to be worthwhile, you need to invest endless amounts of time, energy and thought into your blog, without which it won’t prevail against other, similar blogs. So when is it time to call a spade a spade and say goodbye to blogging?
1. When you are no longer writing.
It may sound silly to say stop writing when you inadvertently stop writing, but of all times to stop, that is the one that makes the most sense. When you try and try to come up with something to write about and just can’t, consider quitting. Either writing just isn’t your thing, or there aren’t enough things to say about your topic.
Or perhaps you’re not writing because your schedule is too full and you just don’t have the time to work on your blog. If the other things in your day that require your time are more important than your blog, than it’s safe to say that you just don’t have time to write one. There’s nothing wrong with that.
2. When you hate every second of it.
A blog should be something you enjoy. When writing it is causing you stress and the tiresome act of writing seems like a damper on your entire day, STOP! It’s obvious that writing a blog just isn’t for you.
3. When enough is enough.
A blog takes a lot of time to grow and build. The first few months are almost certain to be difficult, so giving up after just a couple of weeks is borderline ridiculous. However, if it has been several months and nothing is looking up, don’t expect things to change. It may just be that blogging is not for you, and you shouldn’t waste any more time on it.
Business blogging isn’t something that works for all companies either. Smaller companies with fewer employees to spare and less time with which to work may not benefit as much from a blog as they could from a different aspect of their business. It may be better to spend your resources on things that matter more than something that’s only purpose is generating SEO.
If, however, you are determined to have some sort of online presence, consider a profile on a social media network like Twitter, Facebook or Google+. This takes considerably less time to manage and doesn’t require the extent of consistency and content that a successful blog does. An example of a well-done Google+ page is for water heaters oneida. This page doesn’t update its content often, but once a week or so it will add a link to an article or picture, keeping the material it provides interesting enough to draw in followers.
While blogging can definitely be an asset for reaching the online community, you must make sure to consider whether or not is worthwhile for you.
Resource Box: Courtney Gordner is a passionate blogger/journalist, you can read more from her on her blog, www.talkviral.com