The constant upgrading of Google Panda and Penguin 2.0 has washed away most of the websites of the companies from the search engine. Most of the SEO experts are employing a different strategy for online marketing. Well, the most common techniques are that you need to avoid employing Black Hat SEO techniques for promoting your website. Your website may not be able to rank on the first page of the Google if your website is involved in web spamming. In most of the cases, these types of websites are banned by Google. So, you need to be cautious when you plan to employ SEO strategies for your website. If you aren’t aware of it, then you can follow the points given below.
You’re required to be aware of the new SEO strategies in order to survive the new Penguin 2.0 update. Here are some of the important SEO trends for online marketing strategies:
1. Quality is primary in the new SEO trend: If you think that search engines may not have the capability to understand whether the content is a good or bad quality, then you’re mistaken. This is because the advancement of technology helps the search engine to determine whether or not the content is good. Well, the search engine may help to improve the ability to judge whether the content is unique, informative as well as good quality. But the ranking of the website involved in fraudulent activities may be removed. Therefore, you’re required to meet the guidelines in order to increase ranking of the website.
2. Increasing importance of social media: Social media can help to increase your ranking in the search engine. Well, Google is planning to develop social signals in the search algorithms. In this situation, Facebook, the father of social media networks is working on to develop a robust search features using their hoard of social data. In this present era, the consumers other than just the facts, they believe in opinion and experience of their friends and acquaintances.
3. Increase in Mobile traffic: You’re required to create mobile application for your website. If your website does not have a mobile version, then you can lose a huge percentage of your website traffic. In this fast paced era, most of the people have smartphones and they access this device to check new websites, send emails or make presentation. Therefore, ensure that your websites are loaded faster while accessing through the smartphone mobile app version.
4. Focus on local demographics: According to the new SEO methodologies, make sure your websites focus on the complete map data, citations, and listings on local information site. If you concentrate on the local market, then it can help to gain visibility in your target demographics.
Therefore, you’re required to keep the above mentioned four effective SEO trend in 2013 that most of the SEO experts are relying on to achieve desirable results.
About Author: Michelle Blackmore is a contributory writer has written several articles for different websites. She holds her expertise in the Finance, Technology, Real Estate industry and has made significant contribution through her various articles.