Last updated: July 24th, 2014
Email marketing has emerged as one of the most important strategies for brand expansion. Due to the extensive popularity of email usage, any type of business can gain through this marketing strategy. However, with steep rise in competition and dynamic nature of the internet, your current email marketing strategy may call for an overhauling.
Proceed to learn about the 5 tips to utilize email marketing more effectively. These points will be beneficial for you as a business owner as well as an affiliate marketer.
Make Your Newsletters More Impressive
Your newsletters should be able to cement your relationship with your customers. For achieving this purpose, you should focus on creating newsletters that will encourage your clients to open and read them.
Follow the below-mentioned tips for creating attention-grabbing newsletters:
Out with Ordinary Subject Lines
The subject line of your newsletter is what your customer sees when he checks his Inbox. Since it is quite probable that he keeps receiving newsletters from other companies also, your newsletter with a regular subject line such as ‘Newsletter for June’ may not motivate him to open it at all.
That is why you should customize the subject line and make it more expressive regarding the subject of your newsletter. For example, if the letter talks about your new product – hair mousse, then you can make a subject line – ‘Gain Hair Volume within 5 Minutes!’ and prompt the reader to open it right away.
Keep the Length of the Newsletter Moderate
Your subscribers are curious about your brand but they do not have time to read long newsletters. Hence, the daily newsletters should not have more than a few easy-to-read paragraphs. If it is a weekly, then you can stretch the letter to make it a few pages long.
In this manner, the higher the frequency of the publication of the newsletter, the shorter should be its length.
Make the Tone Friendly
Mostly, newsletters seem like a machine-generated mail, which fail to induce any positive reaction from the subscribers. You can combat this negative aspect by taking on a more favorable tone.
Personalize your letter as much as possible. Furthermore, do not forget to add your name, signature, and preferably, your photograph at the end. Include your social media account addresses as well in your signature and invite people to interact with you.
These gestures will help you establish a personal rapport with the subscribers.
Analyze the ROI of Your E-Mail Marketing
ROI calculation is important because it helps you recognize the marketing strategies that have worked in favor of your brand so far. By using the result of this calculation, you will be able to focus more on such useful strategies.
The best way to learn about the effectiveness of your email marketing is through Click through Rate (CTR). You can know the number of people, who is opening your newsletters and visiting your website through the links that you provide in the newsletters.
You should also monitor the behavior of your subscriber after he has landed on your website. By integrating the tracking links in your email marketing campaign, you will be able to learn about the activities that were executed by the subscriber on your site.
How long did he remain on your website? Did he make a purchase? If he left the situation immediately, then you should ask the subscriber via email about the reason.
If he bought a product, then you can personalize his newsletter by providing more information regarding similar kind of products.
If you have launched a new product, then creating a separate landing page will help you calculate the number of people who have expressed interest in the new arrival.
Correct the Images and Formatting Of Your Newsletter
Oftentimes, it is due to ill-formatting and bad images that the subscriber does not receive your newsletter. It happens because, in order to block spam, the web-based Email Service Providers (ESPs) forbid emails with copied graphics, and photographs from entering the inboxes.
For escaping this negative aspect, you should try to use examples that belong to you alone. In this manner, the ESPs will not find any copyright issues. Moreover, you can use HTML tags for making photographs appear seamlessly in the newsletters.
On many occasions, the links that are created by your ESP from the image files make image viewing impossible for your subscribers. These non-functional links mostly occur when you name your pictures with punctuation marks and upload them to your ESP. Hence, always name the images without such marks to avoid any problem regarding image viewing.
- License: Creative Commons image source
Cliff A. Adams ensures that he’s always up-to-date with the latest web trends. Other than his love for it, his job as an affiliate marketer also demands it. He does his best to find excellent and informative articles like this Lyoness review so he’ll have something interesting to blog about.