I always wanted to do something I could manage from the comfort of my home. Therefore, I recently started working as an independent baker, and I also run a lifestyle blog. Thanks to my Xfinity TV which kept me entertained; not having any co-worker by my side, at times exhausted me when workload fatigued me, however, my overall working-from-home experience has been a blissful journey so far. Strong communication is essential in my case. Be it general communication or dealing with the masses, communication cannot be sustained if the response is not concrete.
We can take an example from our daily lives. You call your friend number and start talking to them. Perhaps you want to share something important with them, but the minute you find them distracted or occupied, you would schedule another call with them at a decent time when you can have their full attention.
In another example, you are talking to your sibling. You find that they are either distracted by their phone or lost in their thoughts, at which point you definitely get annoyed. You might end up yelling at them even. Either way, this will discourage you from carrying on the conversation.
In a public speaking scenario where you are addressing a bunch of people directly, you expect to have instantaneous feedback from your audience, and you proceed accordingly. Similarly, when it comes to dealing with readers of my blog and getting feedback from the customers of my online bake shop, I have learned the following tricks.
1. Add Feedback Option
You can add a feedback button or a small box for users/customers. If your business is online, you should add such an option right after the completion of the order, or whatever process they undergo to interact with you or your business. Beyond that, you can send a text or email. Either one could be auto-generated whenever they sign up. Ask them about their experience, or ask them for suggestions on how to improve your business.
2. Reach Out Directly
You have leads. You have the email address for many of your website’s visitors. Old customers must have given you their number or email address. Reach out to them directly. Call them, send a text, or send an email to them. But make sure to not bombard them; be mindful of your communication with them. Leads and customers are treasurable. You will get feedback from your users, and this will help you in the long run to tailor your business strategy. Ask either open-ended or closed-ended questions in the form of a survey; that is absolutely your call. It will depend on the nature of your business, and what exactly you are hoping to learn from the survey.
3. Live Chat Support
If you really want feedback without delay, or your business simply cannot function without constant feedback, we have a solution for you: add live chat on your website. Every time someone visits your site, they will get a popup. The popup should say something along the lines of:
- How can we help you?
- Leave your contact number or email address; we will get back to you.
It’s like virtual customer support, but in real time. There will be times when the visitor will not reply. However, if they are really researching and trying to find something, they will very likely get back to you. This will help you to retain potential leads for the future. In addition to that, you get direct, instant feedback about your business, as well as the website.
4. Measure Your Performance
If your website is officially representing a business, you must be keeping leads, potential prospects or previous customers. The finest way to get feedback is to reach out to the people who are already associated with your website and business. Everyone else–new customers, visitors, potential clients–come secondary, because the kind of feedback you are looking for is to improve your business. Take notes about their journey with you, as it will be both beneficial and a healthy exercise.
5. Offer Attractions
You can add the aforementioned feedback button or an option to rate your content. However, neither may not assure feedback from your visitors. But there are tricks and tactics to make them give their reaction about a certain thing. If you offer any giveaway, lottery, lucky draw, discount coupons, free tickets, or anything similar, you will definitely get a better response rate. Think of it as incentive for their precious feedback.
6. Add a Rating or Review System
Regardless of the nature of the content you post on your website–articles, audio clips, videos, paintings, pictures, GIFs, etc.–you should create an option where users can review or rate the content right after viewing it. The rating or reviewing system must be tech-friendly; it should not take the user to another page or confuse them with popups.
Sending concise surveys to potential leads and previous clients could be very fruitful. This technique depends on how creative and well-crafted the questionnaire is. It has to be interactive and interesting enough to keep them going until the last question. You can incentivize users to fill the survey by telling them that they have been selected for special discounts. It depends on the kind of responses you are looking for.
When you collect the feedback from your loyal customers time to time in a fair and impartial way, you’ll be aware if you are building your business in a satisfactory direction. So experiment with the methods given above and choose the right combination for your valuable business.
Are you using other ways to get the high quality feedback from your customers? If so then let us know in the comments!