Introducing “x-default hreflang” for international landing pages

207 Views

The homepages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing the content to reflect the user’s language. Today we’ll introduce a new rel-alternate-hreflang annotation that the webmaster can use to specify such homepages that is supported by both Google and Yandex.

To see this in action, let’s look at an example. The website example.com has content that targets users around the world as follows:

Landing Page

Landing Page

  • http://example.com/en-gb: For English-speaking users in the UK
  • http://example.com/en-us: For English-speaking users in the USA
  • http://example.com/en-au: For English-speaking users in Australia
  • http://example.com/: The homepage shows users a country selector and is the default page for users worldwide

In this case, the webmaster can annotate this cluster of pages using rel-alternate-hreflang using Sitemaps or using HTML link tags like this:

<link rel="alternate" href="http://example.com/en-gb" hreflang="en-gb" />
<link rel="alternate" href="http://example.com/en-us" hreflang="en-us" />
<link rel="alternate" href="http://example.com/en-au" hreflang="en-au" />
<link rel="alternate" href="http://example.com/" hreflang="x-default" />

The new x-default hreflang attribute value for landing pages signals to our algorithms that this page doesn’t target any specific language or locale and is the default page when no other page is better suited. For example, it would be the page our algorithms try to show French-speaking searchers worldwide or English-speaking searchers on google.ca.

The same annotation applies for homepages that dynamically alter their contents based on a user’s perceived geolocation or the Accept-Language headers. The x-default hreflang value signals to our algorithms that such a page doesn’t target a specific language or locale.

This posted is written by Pierre Far, a Webmaster Trends Analyst.

Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.




6 Comments

  1. Timmerman June 12, 2013
  2. Neetu Bajpai June 11, 2013
  3. Lunettes June 10, 2013
  4. Klicka June 9, 2013
  5. Moses G June 7, 2013
    • Vaibhav June 8, 2013
Games Security
Gmail
Exciting Feature you need to know about Gmail
Digital Marketing
Expanding Your Digital Marketing in 2017
SME Website Design
Five-Tier Guide to SME Website Design
External Giveaway Freebie TechnoGiants Giveaway
iCare Data Recovery Pro
Giveaway #39: iCare Data Recovery Pro Free Download with License Key
Mother's Day Campaign
Freebie: TechnoGiants Celebrating Mother’s Day
iCare Data Recovery Pro License Key
Giveaway #38: Free iCare Data Recovery Pro License Key for 3 Days Only
Android iPhone
Developing Mobile App
Top Hidden Costs of Developing a Mobile App
iPhone App Developers
5 Essential Things Every iPhone App Developers Must Know
Setting and Achieving Goals
5 Apps that help you with Setting and Achieving Goals
Adsense
Outsource SEO
5 tips that will help you with SEO Outsourcing
Search Engine Optimization
A Beginner’s Guide to SEO
Social Media Tips
7 Best Practices for Organic Link Building
MAC Software
Able2Extract Professional 11
6 Time-Saving Tricks: Featuring Able2Extract Professional 11
Review FotoJet
Review FotoJet: Create Photo Collages and Designs for Free
EHR
What Exactly EHR Companies Are Thinking About The Software Development Technology?
Blogging Social Media
WordPress Security
9 Simple Tips to Help Buff up Your WordPress Security!
Instant Games
Facebook Launches Instant Games- Users Get Ready to Play them in Just a Few Clicks and Touches
Social Media
5 Predictions about Social Media Marketing for the Year 2016
Debit cards
The Rise in use of Credit/Debit cards in India after Demonetization
Data Recovery
Infographic: Data Loss & Data Recovery
Magento Ecommerce Website
Infographic: Magento Ecommerce Website Design and Development
Xamarin Benefits
Infographic: Xamarin Benefits for Business
Read previous post:
Android: Best 3 Free Sign Documents Apps

Smartphones are getting smarter each day. I have always iterated that a smartphone is purposeless if you do not have...

Close