Infographic: The Giant Email Marketing Statistics Guide
Effective email marketing statistics can truly improve your business if you know how to read them.
More than half of companies generate 10% of sales just from sending emails.
It is interesting to learn that US consumers interact with more brands through email than they do via Facebook or Twitter. The daily flow of emails is staggering, more than 205 billion emails are sent and received on daily basis. In average, nearly 14% or 12 billion of those count as spam in 88 billion business emails circulating on daily basis.
Conversion is not gender related however women pay more attention to marketing emails than men. Curiously, men open more emails than women. What is highly important is that gender neutral marketing messages are widely preferred.
97% of businesses use email marketing to convert email recipients into buyers and the vast majority of subscribers make purchases from an email marketing message. Potential consumers unsubscribe because the emails are not relevant to their needs or because they receive too many emails and over half of all emails are deleted immediately upon reception.
Improving your CTR would be best achieved by personalized email messages, emails with social sharing buttons or sending them on Saturday or at 6 AM.
It is impressive to learn that every 1 USD spent on email marketing generates 38 USD in revenues.
Effects of email marketing on revenues are significant. We witnessed 50% increase in email revenues for trigger-based programs, 14% increase in strategy sales based on audience optimization strategies and 30 increase in gross return on ad spend for Facebook advertising. Email types that drive the revenue are targeted emails to specific segments and activity based triggers in accordance by research conducted by EveryCloud.
As the use of mobile devices grows, 74% of smartphone owners use their devices to check their email but the conversion rate is still highest by far on desktops.
Marketing experts expect that in five years we will witness an increase in automation, increase in personalization and above all predominant integration with other marketing channels.