In the age of the Internet and social media, businesses with no online presence are treading some risky waters. To not have an online presence is like ignoring a golden opportunity for business growth, market expansion, and industry connectivity. That’s why most businesses are grabbing at the opportunity to make the most out of the platforms that can give them the best and most effective online presence not only to widen the reach of their business, but to also connect with key players in their industry and keep tabs on their standing in the market.
Statistics also show us various reasons why businesses should ought to have digital presence today. For example, 81% of shoppers conduct online research before making big purchases to make sure that they are getting the product or service they are spending their money on, 72% of consumers who did a local search visited a store within five miles, and 82% of smartphone users say that they consult their phones on purchases they’re about to make in a store to make a more informed decision.
This goes hand in hand with the growing number of people using the Internet, specifically social media. As of 2015, 90% of young adults use social media networks such as Facebook, Twitter, Instagram, Snapchat, and Tumblr, to name a few. This is in comparison to the 12% just ten years prior (2005). In this regard, businesses have an idea where to best tap their target market, because they are all converging in specific platforms rather than being all over the place. Being offline is being deprived of this great benefit, which is very disadvantageous for your business to stay offline.
However, it doesn’t just stop with establishing your business’ online presence – you have to maintain it with an air of professionalism to bolster your credibility and image to your market.
In the below infographic, BrainBoxol explored the techniques that you can employ to ensure a professional online presence for your service business.