Tech Powered Branding – Tailor Brands
There is no denying that this era belongs to entrepreneurs and innovators. This is because those days are gone when people would become content with their 9-to-5 jobs. Today, more and more salaried professionals are leaving their cushy jobs behind to pursue their dreams and start their own businesses. Similarly, college students are dropping out to launch their own startups rather than working for someone else. So, what does it mean for the business owners themselves? Well, one thing they really need to worry about now is competition. That’s precisely what like Tailor Brands is trying to address in the industry today.
What is Tailor Brands?
Tailor Brands is an online branding service that’s most popularly known for its logo maker. While there are already a number of branding services on the Internet, what makes Tailor Brands so popular and unique is its proprietary artificial intelligence technology that allows the users to design unique and original logos in a matter of seconds. This approach is vastly different from traditional graphics editing programs in which you have to start designing a logo from scratch.
How Does it Work?
Tailor Brands allows users to create unique logos without requiring them to do the actual design work. This is because the program simply takes inputs from you which include the name of your brand, business description, and your design preferences (which it understands on the basis of design selections made by you). It works akin to a human graphics designer as it can collect and process the information shared by you to create the perfect designs.
Tailor Brands has a massive library of fonts, icons, and colors which is stored in the cloud. So, when you share the required information with the program, it just processes the same and scans through hundreds of thousands of possible combinations of different fonts, icons, and colors to pick a handful that aptly meet your requirements.
Advantages of Tailor Brands
The biggest advantage of Tailor Brands is, of course, simplicity. There aren’t any other programs quite like it. You just tell the program what you want, and it gets the results for you. As simple as that. This makes it perfect for those entrepreneurs who don’t have the time to design their own logos or aren’t good with technology.
Tailor Brands isn’t free but if you like the quality of the designs, you won’t mind paying for the services as they come dirt cheap. The basic plan starts at $3.99, which is easily affordable for most users. Besides, you are free to use the demo which lets you use all the features before you decide whether you want to pay or not.
Tailor Brands is also easily accessible via the website, and now it’s available as an app too. So, the users can create new logos or customize existing ones when they are traveling or simply away from their workstation. This is a good feature for those who want to make the most of their time no matter where they are.
Another major advantage of Tailor Brands is that it understands the importance of social media marketing which is why it offers several tools to help you in your social media marketing endeavors. These include:
- Social Covers: Allows you to customize your social media banners with your logo on the fly
- Social Posts: Offers a massive library of attractive images that you can share on your social media accounts for audience engagement. This way, you don’t have to manually look for interesting content online
- Social Strategy: It’s a social media manager that helps you organize and monitor your social media campaigns easily
Disadvantages of Tailor Brands
Compared to the advantages, the disadvantages are few. However, they can be deal-breaker for some. One of these is the pricing itself. As mentioned above, the program isn’t free. There is no way you can download your logos without paying at least the basic fee. So, you may be inclined to use logo makers on the Internet, although you may not get to use advanced technologies like AI or machine learning.
If you are looking for a rich toolkit for logo customization, like you may find in Adobe Photoshop, then you may be disappointed with Tailor Brands. This is because it’s designed to make logo designing easier, and offering a wide range of editing tools will defeat that purpose. That said, you do get enough features to make a variety of basic changes in your designs like resizing the icons, modifying the fonts, etc.
It’s no secret that AI is changing small business marketing today and Tailor Brands is focusing on the branding end which has been ignored for years now for the small enterprises. It’s empowering small businesses that have some of the most innovative products and services to offer but face tremendous competition in the industry. By using the services of Tailor Brands, they can now build massive brands even on a shoestring budget.
To sum it up, unless you are a big business that already has ample capital to spend on a human graphics designer, Tailor Brands can easily be your best option to grow your enterprise with quality branding.