Using Your Twitter Account to its Full Potential

Using social media to market your business may seem pretty clear-cut, but that’s not quite so. That point is especially true when it comes to a platform like Twitter, which can be used in many different ways. The problem with such an open-ended platform is that some practices may not be ideal in terms of generating interest and exposure for your business. Sure you can use Twitter to blindly promote products and services, but that’s not exactly the best way to go about utilizing an account. It all brings to light one rather blatant question, how exactly do you use a Twitter account to its full potential?

Twitter

Twitter

Networking is key

This is a point that is relevant to anyone using Twitter, or any social media platform for that matter. The whole point to social media is to expand your reach, both in terms of sharing content and building a strong follower base. You’re not going to pick up a million followers overnight instead you need to work hard to achieve a goal like that. In order to continue reeling in followers and broaden your audience, you need to be networking and posting on a continual basis.

Perhaps more important than producing regular content is the fact that you have to continuously get out there and seek out potential followers. As a business, if you just sit around and let everyone come to you then you may never increase your exposure. Realistically, it would take years to gain a strong follower base that way. On twitter, you need to constantly follow other accounts. In addition, you need to engage your followers by interacting with them as much as possible.

Customer Service cannot be avoided

Social media networks offer a totally new avenue for customers to share experiences and opinions. If you have a steady stream of business in the real world, then you better believe someone is tweeting or talking about your brand. The results of those discussions can be both positive and negative.

As a business, even if you choose not to partake in such discussions you need to at least be aware of them. What are your customers saying about your brand or products? What kind of experiences are they having, and is there a visible pattern?

If you’re not using your Twitter account for some form of customer service or damage control then you’re doing it all wrong.

Twitter is a great way to jumpstart news, buzz or trends

Interesting content is constantly being tossed around the Twittersphere. If you have news to share about your business, rumors to squash, or even sales and promotions to announce use Twitter to do it! Not only will this generate a potential buzz surrounding your company, the topic may even earn enough attention to be in the Twitter trending spotlight.

You see, once a subject has generated enough buzz it lands in the list of trending Twitter topics. If that happens, it’s immediately shared with the entire network of Twitter users which translates to ridiculous exposure rates for your brand.

Step out of the box, and away from the norm

Don’t be afraid to try something new and unique. You could launch a [tasteful] campaign that mimics a customer using your products, describing all the great experiences he or she has with your brand. Dedicate an entire account to offering sound advice with links back to your own products. Or, create a fictional character to tell a story and garner widespread interest. For example, if your company sells custom sewing tables, you may want to create a persona that enjoys crafts and can share some tips for sewing and other activities. You have to appeal to your audience.

Twitter isn’t just a marketing platform it can also serve as a great advertising medium. Think of it as a relatively inexpensive billboard, conveniently placed over an international boulevard. If you’re too afraid to get your business and brand out there to the masses, then you’re definitely using your Twitter account wrong.

About Author: Courtney Gordner is a blogger with a passion for all things internet, social media and SEO! Read more from her on her own blog, www.talkviral.com

2 Comments

  1. Andre October 10, 2013
  2. Carla October 1, 2013
Games Security
Microlearning
Microlearning: Why It Isn’t a ‘Trend’ Anymore?
Design
4 Web Design Trends that are going to Dominate the Market in 2017
Internet Privacy
Here’s why you should take your Internet Privacy seriously (and secure it) in the Trump era
External Giveaway Freebie TechnoGiants Giveaway
Focusky Pro
Giveaway #41: Focusky Pro 3-months Plan Subscription
MacXDVD
Freebie: MacXDVD Gives Away 10K Free Copies of MacX Video Converter
Flipbook
Giveaway #40: FlipHTML5 Flipbook 3-months Platinum Plan Subscription
Android iPhone
iOS 11
8 Really Unknown Features of iOS 11 Entering in your iPhone
iOS Application Development
9 Benefits to Choose iOS Application for Your Business
Office Apps
9 Best Office Apps for Android for Better Productivity
Adsense
Marketing
It’s A New Era of Marketing – Search Engine Optimization
Link Building Strategies
Link Building Strategies for Your Website in 2017
Guest Posting
6 Tips to Maximise Your SEO Efforts with Guest Posting
MAC Software
Technology
How Technology Has Changed the Way of Shopping
Lotus Notes
How To Setup Archive Lotus Notes Emails To Local Disk & Save Locally
Business
Poor Employers in the Age of Technology
Blogging Social Media
Earning
Top 5 Strategies and Concepts for Earning Online Through Blogging
Best Apps
12 of the Best Apps for On-the-Go Bloggers in 2017
Go Viral
10 Magical Tactics to Make Your Content Go Viral!
Mobile Technology
Infographic: How Mobile Technology Can Impact Your Sales
Social Media
Infographic: Social Media Behaviors to Avoid in 2017
Social Video
Infographic: 3 ways Social Video Marketing can Propel your Brand
Data Entry
Infographic: Should You Outsource Your Data Entry? Here are 5 Questions to Ask!