6 Ways Digital media trends has an impact on marketing 2016

In the recent past till today, we have witnessed technological improvements and innovations almost every dawn. This advent of technology has changed how things are done. Among these things, is marketing; gone are the days when marketers walked from door to door trying to promote their products. Many companies have now embraced digital media trends to do market their products. So, just what impact do these trends have on marketing?

Media Trends

In coupon industry every one follow this kind of promotion to generate traffic Ex: Fabpromocodes This is the site which is generating good traffic from social media.

1. Social Media Marketing

Social Media

This has definitely become a game changer in the marketing sector. The term social media is a general term for the various sites that provide wholly different social actions. Social media marketing is, therefore, marketing goods and services on social media sites. Due to the high number of social media users, many companies have resolved to use this form of marketing. The companies communicate to most of their stakeholders through social media.

Companies which do not embrace this form of marketing will soon be out of business as the technology landscape keeps changing and it is soon becoming the new edge of business. For businesses which have already taken up this trend, it is only a matter of time before they witness an increase in their gains if they have not already.

2. Real-time Engagement

Real Time Engagement

There is nothing as important as a fast response in business. Many clients always expect quick feedback lest they opt for an alternative brand. Digital media trends, therefore, blossom on real-time engagements. With a faster response, businesses tend to get more clients, and thanks to automation and enhancements in the digital media trends, this has been made possible.

It is important for companies to identify the need for real-time engagement platforms as these may just determine whether you keep that client or not. Real-time engagement platforms are therefore a key aspect in the marketing sector.

3. Mobile Marketing

Mobile Marketing

Almost everyone has a mobile phone these days. It therefore only makes sense that most businesses try to promote their products through these devices. From site development to producing of mobile applications, these are just some of the methods companies are using mobile marketing.

Mobile phones have improved marketing in that businesses can provide customers with personalized information and ideas which are location and time sensitive. What was previously viewed as a luxury has gradually turned out to be a must-have for businesses which do not want to suffer losses.

4. Influence Marketing

Influence Marketing

Many consumers especially the young people would want to acquire brands that relate to famous or rather popular people. At the mention of famous or popular individuals, many may think of musicians, actors and much more but that is not the focus for this write-up. The advent of social media has brought about influential people like bloggers and social media icons.

Businesses have therefore turned to these people to promote their brands. Many social media users will often trust their blogger or any other social media influencers over any recommendation from a brand. Bloggers have been known to influence incredible numbers of people on various issues.

Businesses which are a step ahead are already reaping their gains through this form of digital media trend.

5. Search Engine Marketing (SEM)

Search Engine

Even with the constant improvement of technology, we have to agree that content is still the deal breaker. Search Engine Marketing is, therefore, a strategy or tactic used to increase the number of visitors to a website by obtaining a high placement on the search results page of a search engine like Google, Yahoo or Bing.

Research indicates that this form of marketing is growing faster than any other form of internet marketing. Companies should, therefore, adopt this form of marketing as it targets a larger consumer base and it works incredibly on common products which are often searched on the internet like phones.

6. Content Marketing

Content Marketing

Smart marketers have already noticed that traditional forms of marketing have become less effective. This has led to the onset of content marketing. This is a trend focused on creating and distributing relevant and consistent content in order to attract and retain a clear-cut audience and in the long run drive a gainful consumer action.

Unlike the conventional marketing of goods and services, content marketing is focused on consistently providing the audience with relevant information with the purpose of changing the consumer’s’ behavior. This audience ultimately rewards these businesses with loyalty and business. The good content makes people stop, read and think differently about the products. This marketing strategy is used by big and small business firms.

It is rather obvious that for a business to flourish, it has to be flexible to the changing trends in the world. If a company sticks to traditional, mainstream marketing methods, then it is definitely set for failure. Changes in digital trends and consumer behavior impact the marketing methods of a business.

Games Security
5 Security Threats that are a Big Worry for every Webmaster
Marketing Strategy
The Role of the Blog in Marketing Strategy and its Advantages
Yahoo Emails
Learn How to Save Yahoo Emails to Computer
External Giveaway Freebie TechnoGiants Giveaway
Focusky Pro
Giveaway #41: Focusky Pro 3-months Plan Subscription
Freebie: MacXDVD Gives Away 10K Free Copies of MacX Video Converter
Giveaway #40: FlipHTML5 Flipbook 3-months Platinum Plan Subscription
Android iPhone
iPhone X
Everything you need to know about the new iPhone X
iOS 11
Top iOS 11 Tools for the iOS Developers Who Want to Make an Advanced App
Buy 10 Top Smartphones Under Budget with Use of Diwali offers
SEO Fundamentals that Remain Unaffected by Algorithm Changes
Top Joomla SEO Tips Which You Must Enable on Your Website
Keyword Research Tools
3 Free Keyword Research Tools You Should Start Using Today!
MAC Software
How New Tech Helps Small Business Owners
Microsoft Outlook
How to Open Oversized PST File of Microsoft Outlook in Windows
Windows Data Recovery
Lost Data Recovery with Stellar Phoenix Windows Data Recovery – Home (verified)
Blogging Social Media
Best Blogging Tips You Can Take Use as of Today
Give Your Brand a Unique Identity with a Website Built on WordPress
Colourful WordPress Themes for Blogs and Magazines 2017
Online Presence
Infographic: How to Maintain a Professional Online Presence as a Service Provider
Smart Cities
Infographic: 3 Reasons Behind the Need for Smart Cities
Customer Loyalty
Infographic: 6 Ways Social Media Can Help Build Customer Loyalty
Infographic: Top Reasons Why Your Business Needs to Archive Text Messages