6 Ways Digital media trends has an impact on marketing 2016
In the recent past till today, we have witnessed technological improvements and innovations almost every dawn. This advent of technology has changed how things are done. Among these things, is marketing; gone are the days when marketers walked from door to door trying to promote their products. Many companies have now embraced digital media trends to do market their products. So, just what impact do these trends have on marketing?
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1. Social Media Marketing
This has definitely become a game changer in the marketing sector. The term social media is a general term for the various sites that provide wholly different social actions. Social media marketing is, therefore, marketing goods and services on social media sites. Due to the high number of social media users, many companies have resolved to use this form of marketing. The companies communicate to most of their stakeholders through social media.
Companies which do not embrace this form of marketing will soon be out of business as the technology landscape keeps changing and it is soon becoming the new edge of business. For businesses which have already taken up this trend, it is only a matter of time before they witness an increase in their gains if they have not already.
2. Real-time Engagement
There is nothing as important as a fast response in business. Many clients always expect quick feedback lest they opt for an alternative brand. Digital media trends, therefore, blossom on real-time engagements. With a faster response, businesses tend to get more clients, and thanks to automation and enhancements in the digital media trends, this has been made possible.
It is important for companies to identify the need for real-time engagement platforms as these may just determine whether you keep that client or not. Real-time engagement platforms are therefore a key aspect in the marketing sector.
3. Mobile Marketing
Almost everyone has a mobile phone these days. It therefore only makes sense that most businesses try to promote their products through these devices. From site development to producing of mobile applications, these are just some of the methods companies are using mobile marketing.
Mobile phones have improved marketing in that businesses can provide customers with personalized information and ideas which are location and time sensitive. What was previously viewed as a luxury has gradually turned out to be a must-have for businesses which do not want to suffer losses.
4. Influence Marketing
Many consumers especially the young people would want to acquire brands that relate to famous or rather popular people. At the mention of famous or popular individuals, many may think of musicians, actors and much more but that is not the focus for this write-up. The advent of social media has brought about influential people like bloggers and social media icons.
Businesses have therefore turned to these people to promote their brands. Many social media users will often trust their blogger or any other social media influencers over any recommendation from a brand. Bloggers have been known to influence incredible numbers of people on various issues.
Businesses which are a step ahead are already reaping their gains through this form of digital media trend.
5. Search Engine Marketing (SEM)
Even with the constant improvement of technology, we have to agree that content is still the deal breaker. Search Engine Marketing is, therefore, a strategy or tactic used to increase the number of visitors to a website by obtaining a high placement on the search results page of a search engine like Google, Yahoo or Bing.
Research indicates that this form of marketing is growing faster than any other form of internet marketing. Companies should, therefore, adopt this form of marketing as it targets a larger consumer base and it works incredibly on common products which are often searched on the internet like phones.
6. Content Marketing
Smart marketers have already noticed that traditional forms of marketing have become less effective. This has led to the onset of content marketing. This is a trend focused on creating and distributing relevant and consistent content in order to attract and retain a clear-cut audience and in the long run drive a gainful consumer action.
Unlike the conventional marketing of goods and services, content marketing is focused on consistently providing the audience with relevant information with the purpose of changing the consumer’s’ behavior. This audience ultimately rewards these businesses with loyalty and business. The good content makes people stop, read and think differently about the products. This marketing strategy is used by big and small business firms.
It is rather obvious that for a business to flourish, it has to be flexible to the changing trends in the world. If a company sticks to traditional, mainstream marketing methods, then it is definitely set for failure. Changes in digital trends and consumer behavior impact the marketing methods of a business.