On May 22, 2013, Google launched its latest algorithm update, Penguin 2.0. The new version only boosted the original Penguin algorithm. With the advent of this latest algorithm, it targeted the websites with inbound links from low-quality and irrelevant sites. The search engine giant aimed to push the spammers to the dead-end. As a result, the spammers got affected and lost their ranking in search result. A large number of blogs lost their traffic as well as ranking in the search results. In this situation, the eminent SEO experts are working on to recover the blog from the Penguin 2.0 update penalty.
Here are some of the important tips that you need to consider to recover your blog from Penguin 2.0 update penalty:
Analyze the backlinks
The biggest mistake of the bloggers is to entertain low quality links. Blogs with maximum number of low quality links have higher chances of getting hit by penguin. The low quality links may leave spam comments, low quality guest post, link from sites with low domain authority and non relevant links. If your blog is hit by Penguin 2.0 update, you need to keep some of the important points in mind. You need to analyze the backlinks using the tools like Ahrefs, Open Site Explorer. Try to prepare a list of the low quality links and approach the site owner to remove the low quality links from your blog. Try to use a tool known as Disavow Link Tool by Google. You can use the tool to disavow the links, especially those are low quality. Therefore, you need to analyze the backlinks to prevent penalties from the search engine algorithm.
Post original content
If your site got penalty as a result of Penguin 2.0, then check the article in the website. You need to ensure whether or not the article you received for guest posts are original. The contents are considered to be low quality only if they’re duplicate, less informative and keyword stuffed content. Therefore, post only original content by checking the content in copyscape.com website. Try to make necessary edits if the post is incomplete to make it worthy to the readers. Make sure you incorporate links of the authority sites if it’s required.
Use different keywords for linking
The search engine algorithm may penalize the websites that focuses on single keywords to get links for the website. Therefore, anchor text diversity is required. Avoid using same types of keywords as they can adversely affect your website. Make sure you use four different anchor texts to bring diversity in your anchor text. Here are four types of anchor text that you can try to use are as follows:
- Exact Match Anchor Text
- Partial Match Anchor Text
- Zero Match Anchor Text
- Branded Anchor Text
Therefore, you need to keep the above mentioned three steps in mind to recover the website from the Penguin 2.0 penalty.