Online marketing today has turned into an undisputed leader in generating leads to the businesses. Whether it is plumbing company that targets local customers or an IT company that targets global customers, digitalization of business has become inevitable to generate revenue through potential leads.
Even for a plumbing company that targets local customers, the competition is intense and it has to drive a way out to stand out the competition and this is the juncture where optimization of the website for more calls peeps in.
Just having a website online cannot generate leads to the company; it has to be optimized according to search engine standards to make it visible to the targeted customers by increasing search engine rankings
Optimize each step of lead generation process
The lead generation process of any business consists of three pages one is call to action, second is landing page and third is thank you pages. The plumbing website should take care to optimize these three stages of the lead generation process to get more phone calls.
1. Call to action
The lead generation on the online markets happens when your plumbing website is able to offer a solution to the problem faced by the customer. If the customer reaches your website in search of the solution through a blog post, make sure you link appropriate page to convert the potential customer into the lead. Create images on your website that helps the customer to take an immediate call to action like phone icons that directs to a phone call with a click.
2. Landing page
The landing page which the customer is directed to after taking a call of action should be well optimized and simple to make it easy for the customer to take the required action.
3. Thank you page
However, the Thank you page to which the customer is directed after filling a form on the landing page should not be ignored. In addition to thanking the customer, make sure to include a link for a new lead, social sharing buttons to share the offer or one more form of related offer.
Have optimized content on website
Dynamic and effective content on the website plays a key role in increasing call to action. Researchers state that personalized call to action converts 42% of more visitors than a basic call to action. In addition to being informative and engaging, the content on the plumbing website should be keyword rich for making it easy for the search engines to crawl.
Feature phone number on homepage / landing pages
Research says that 68% of the website visitors search for the phone number on the website for two minutes before they move to competitor’s website. Don’t let potential traffic to the plumbing website reach the competitors, have your contact number on the home page to make it easy for the visitors to find it when they want to call you. As a part of digital marketing strategy, you may run paid campaigns, social media campaigns, and directory postings to direct potential customers to landing pages. Ensure these landing pages emphasize phone numbers making it easy for the customers to contact you when they need plumbing service.
Use click to call action for mobile visitors
Customers accessing the plumbing website through smart phones are high in number when compared to desktop users. The visitors that search for the plumbing service through their mobile devices are likely reaching the business for service in next 24 hours. In order to get more calls from the mobile visitors, add click to call button for the mobile websites that take the customers from landing page to phone call with a single click making it easy for them to contact your business.
Drive calls during your operational hours
It is not necessary for the plumbing company to work for 24/7 to gain credibility among the customers. If your company is big enough to offer service 24/7, take the help of BPO to answer the calls from the potential customers in time. However, if your plumbing services are restricted by timings, never go by an automated phone system that directs him to voicemail and makes frustrated. This may increase the chance of contacting your competitors in spite of excellent offer.
Include contact number on downloadable content
Plumbing business concentrates mostly on local business. It is a good idea to offer some downloadable content on the website offering how-to guides on some simple plumbing problems. It helps to build a line of trust between you and your customers. Make sure you include your phone number on the downloadable content and there are good chances of customers contacting you in case of necessity
In summary, optimizing the plumbing website to receive more calls will increase ROI of the business by increasing customer reach. Following above stated simple steps will never make you miss the potential customer who wanted to contact you for plumbing service.