Last updated: July 23rd, 2014
Do you feel like you are putting a lot of time and effort into your [p2p type=”slug” value=”seo-strategy-google-updates”]SEO strategy[/p2p] but generating very little results? There may be issues with your website that are affecting it’s ability to appear in search engine results. In order to identify these issues, you may want to consider having an SEO audit performed on your website.
These audits are performed by SEO experts with the aim of identifying issues with your website and resolving them in order to achieve better search engine rankings. Here we will explain some of the ways your business can benefit from an SEO audit.
Find out if all your webpages are being crawled and indexed by search engines
In order for your webpages to appear in search results, they need to be crawled and indexed by search engines. An [p2p type=”slug” value=”mastering-the-art-of-local-seo”]SEO[/p2p] audit will be able to tell you whether or not all of your webpages are being crawled and indexed. If for some reason pages are not being crawled and indexed properly, the SEO expert will be able to explain what needs to be done in order to rectify this.
A great way to keep search engines coming back to crawl and index your webpages is to upload fresh, unique and relevant content on a regular basis. This is something that an SEO expert may recommend you doing in the audit report. If content creation is not your strong suit, hire a professional copywriter to give you a helping hand.
An SEO audit will check the health of your website to see if there are any issues hindering its ability to appear in search results.
Identify any issues that are hindering your site’s online visibility
An SEO audit will also help you to identify any issues that are hindering your site’s online visibility. For example, if you have duplicate content on your website, this may be preventing you from ranking well in search results and will therefore have an impact on your site’s visibility online. If you are failing to optimise relevant [p2p type=”slug” value=”researching-keywords-for-seo-how-to-do-it”]keywords[/p2p] or are over-optimising keywords, these could both have an impact on your search rankings and online visibility too.
Spot unnatural and artificial backlinks that may be affecting your SEO
Many businesses choose to have SEO audits performed on their websites if they are concerned about being penalised by search engine algorithms. For example, if they have invested in paid, artificial backlinks, they are at a greater risk of being penalised by Google. Unnatural and artificial backlinks to websites go against Google’s guidelines and are not considered best practice in terms of white hat SEO.
A professional SEO expert will be able to perform an audit on your website to find out if you have any unnatural or artificial backlinks that may be affecting your website’s SEO. In order to do this effectively, they will have to manually go through your website’s [p2p type=”slug” value=”manually-build-backlinks-seo”]backlink[/p2p] portfolio, spotting any links that appear to be artificial or unnatural.
Any links that appear to be causing problems for your website will need to be removed. Most SEO auditing companies will contact the webmasters on your behalf, asking for the links to be removed. If after many attempts of contact, the links are not removed, they may need to go through the process of disavowing the links, so they are not counted by Google when ranking your website.
An SEO audit will identify any paid or artificial links that could put your website at risk from being penalised by Google.
Work with experts to improve your website’s SEO
One of the main benefits of having an SEO audit performed on your website is that you will get to work closely with SEO experts that have great knowledge and experience of the subject. As well as auditing your website and fixing issues, it is likely that they will be able to provide you with recommendations on what you need to do to build a stronger SEO strategy. Providing you are happy with the service they provide, you may want to consider working with them on an on-going basis to improve your website’s SEO.
SEO audits allow website owners to get a better understanding of the health of their website and what they need to do in order to improve it. They also allow them to identify and correct any issues with their website that may be hindering it’s ability to appear in search engine results. If you are looking to get the best results from your SEO strategy, it is highly recommended that you invest in an audit to get you off to a good start.