The world of SEO is every evolving and a lot has changed over the last few years. There are several debates that are doing the rounds of SEO industry and of all, the one that has caught the fancy is the do follow vs no-follow debate. It really is not easy a task to choose from either camp. Now the question arises who is wrong and who is not?
The Do Follow Link Arguments
Those who support “do follow links” have a few logical reasons that back them. Going by what SEO value has to suggest, Google must consider only “do follow links”. If there is any no-follow link then it clearly says that search engines should ignore it. rel=nofollow is one tag that you can occasionally come across. The way is very much there. It is just that you are asked to pass by it.
The No Follow Links Arguments
Coin has two sides so is the case with the above slated as well. There are some proponents of no follow link as well and they believe that these links provide some kind of link advantages. All the above, these links can pave way for referral traffic from visitors clicking through these links. Blog comment links make for the perfect example of such no follow links. As observed in most of the cases, most of the blogs are no follow links. But the right blog comment on one of the most famous blogs can get you hundreds of visitors within the short span.
Yet another example of no follow links is Wikipedia. Until a few years back, Wikipedia had do-follow links. However, soon spammers realized that Wikipedia being authority site can be edited by anyone. Soon no follow links were added to combat the prevailing problem. However, having a link of Wikipedia on your website, even today, gets you high volume of traffic. A link from Wikipedia is a source of credibility enhancing the overall value of your website.
There is simply no denying in the fact that above slated are just not sufficient for backing up any form of argument. As a matter of fact, as far as SEO is considered, there is no concept that is known as exact science. There is no sure shot formula for successful SEO. What works for one website does not necessarily mean would work for you as well. All that you can do is follow a holistic and balanced approach when it comes to link building.
Creating a stable of context-relevant and quality do follow links can help in enhancing ranking of your website in leading search engines. Article marketing, blog networks, guest blogging and web directories are some of the many ways to do follow links for your website.
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