The way modern technology has been taking over our daily lives can be seen in the marketing techniques that have changed rapidly over the past few years unlike any time in the past 50 years. This rapid progression that is making the world a smaller and smarter place is not going to slow down at all. In fact, the digital marketing trends in 2019 has seen immense growth and innovation consisting of SEO, PPC, Content marketing, email marketing, web designing, social media marketing and a lot of other trends that exceeds the traditional way of marketing in every possible way.
Today, artificial intelligence has proven itself to be more beneficial than any other form of marketing. It is highly profitable, safe to use and reaches out to maximum number of targeted customers in a fraction of a second. This is just the beginning, where many more digital marketing trends and strategies are arising every now and then. The top digital marketing trends that are working the best for the businesses in 2019 without which it is practically very difficult to fit in the market has been mentioned here.
1. SEO A/B Split Testing
Testing is a very important part of marketing which is why; SEO A/B Split testing comes first in the top trends of digital marketing for 2019. Similar to all split testing, this allows you to clear your way towards the target and reach it with reduced traffic. There are several reputed platforms that provide suggestions of pages with low CTR, which can be changed to increase the number of clicks and reduce traffic.
2. Artificial Intelligence
Today, one of the best inventions of modern technology has brought us artificial intelligence that is taking over the world’s simpler jobs. Big companies like Microsoft and Uber use Knightscope K5 robots for simpler jobs like patrolling the parking and outdoor areas for preventing possible crimes in the areas. The robots are designed with enough intelligence that they can read the license plates on vehicles and also report suspicious activities as well as deliver the collected data to their owners.
Artificial Intelligence has been considered to be the biggest commercial opportunity for companies, industries and nations. It is going to be used all over the world within few more years. AI is already on great demand as there are numerous things that it can do like analysing customer behaviour and search patterns, using data through social media platforms to help the businesses evaluate the process in which customers look for their products and services, etc.
Chatbots are a very important part of the digital marketing trends today. They belong to the AI- based technology that uses instant messaging to chat with customers and represent the business organisation in real time. Surveys have shown how most business organisations and industries believe in the process of using chatbots for communicating with the customers. 85% of the customer service is predicted to be performed by the chatbots by 2020.
Businesses can even save up to a great amount of money per annum once chatbots are accepted and used widely. Using a chatbots is even preferred by the customers because of their availability throughout the day and night, accuracy in prompt answering. They even understand the customer issues and provide them with logical solutions instantly.
In 2019, it is very important that your marketing strategies and trends are unique and innovative which will be beneficial for the businesses in attracting customers. To stand out in this tough competition, the businesses must personalise their marketing strategies i.e., create unique content, products, emails that differs from other common marketing strategies of 2019. Generic advertising ways are annoying to most of the customers today which needs to be changed to attract the attention of the targeted customers and help your business grow in the process.
One of the few most important and top digital marketing trends of 2019 includes video marketing which is likely to stay trendy for another good span of 5-10 years. When a brand creates a video with an interesting story line or a strong message, 70% of the customers have admitted to have shared the video at least once. Through video marketing, brands have also admitted how their conversion rate has improved over the time.
Video marketing includes a number of trends within it like live videos, 1:1 video, marketable video content and more. SEO services also provide video optimisation to the brands that look for it for the marketing of their products and services. With Video SEO businesses can optimise their videos using text overlays, captions, add a description and post them on social media platforms like Facebook, Instagram, YouTube etc. that spreads among the viewers worldwide in no time and brings the targeted customers closer to your brand.
Today, artificial intelligence has proven itself to be more beneficial than any other form of marketing. It is highly profitable, safe to use and reaches out to maximum number of targeted customers in a fraction of a second. This is just the beginning, where many more digital marketing trends and strategies are arising every now and then.