General

Keys to Success: Word-of-Mouth Marketing

Word-of-mouth (WOM) is one of the most powerful marketing tools.  Unfortunately, it’s not something that you can just pay for like other marketing strategies. WOM deals with real people (your customers). So, how do you get people to do WOM marketing for you?  You make them love and trust you, your product/service, and your company. […]

General

The Bing Versus Google Challenge

When it comes to searching the Net, Google is far and away the market leader.  In the U.S., Google captures an average of 67 percent of monthly queries with the runner-up, Microsoft’s Bing, accounting for just about 17 percent.  Microsoft wants to change the public’s searching habits with their “Bing It On” campaign wherein users […]

General

AdWords Express: A Fresh Look at the Easy Way to Advertise on Google

As a business owner, you’ve surely heard of Google AdWords – it is the cornerstone of search engine marketing (or SEM), allowing you to bid on advertising space for certain keywords that appear in the sponsored portion of Google results pages. You probably have a campaign going right now, passively meeting your budget each month. […]

General

What is the Google TrustRank

Recently there has been discussion whether Google has developed some kind of ‘TrustRank’ which is used to determine search engine positions. If this does indeed exist, then it shows that Google is determined to only give high search engine positions to websites that it deems to be trustworthy, i.e. do not partake in any blackhat/spam […]

General

What is the Google Sandbox

To begin with I must say that the Google sandbox is a ‘theory’. Google has never confirmed its existence, so until they do, it will remain a theory. The Google sandbox theory is extremely simple. Around February of 2004 Webmasters of new websites started to notice that their websites were not ranking well in the […]

General

Predominant internet marketing trends that will be seen in 2013

Internet marketing could be summed up through few words, big brands, mobile and Google updates. If you give a retrospective glance at the events and the technology advancements that shaped up 2012, naturally it’s high time that we look forward to what’s in store in 2013. When a business tries to shape up its future, […]